As part of ERA’s commitment to helping licence holders make best use of the material available to them, we have decided to start highlighting our ‘top pick’ each week. We’re hoping to reveal multiple educational uses for a single episode, series, or film with enough time to act as a ‘heads up’ for teachers to be able to record, or access the material.
In The Secret World of Lego, we follow Justin, a 23 year old design student, as he travels to LEGO headquarters in Denmark in pursuit of one of the most hotly contested jobs in the world – a LEGO set designer. We meet Liverpudlian Matthew, who undertook the same process and has now risen to become a Vice President of Design. We follow Mark and Tom, two adult fans of LEGO, as they try two different money-making schemes they hope will transform their love of the brick into hard cash. And there’s Roar, the LEGO “reputation manager”, who guides us through this secret world – until we get a little too close for comfort.
This programme provides an excellent resource for Business Studies students, looking at how a brand with one basic product have diversified and become iconic. Design students may take an interest in the practicalities of becoming a set designer.