Senior Marketing Executive ERA – 12-Month Fixed Term Maternity Cover

Introduction

The Educational Recording Agency (ERA) is a copyright licensing agency facilitating the use of TV and radio recordings in education. ERA supports teachers and lecturers by making it easy for schools, colleges and universities to harness the power of audio-visual broadcast material for non-commercial educational purposes. Our growth strategy involves producing curated programmes of high-quality education resources that showcase this rich material for teachers and lecturers by themes and subjects.

To support this exciting programme, we’re looking for a bright, dynamic senior marketing executive with a passion for education to join our team on 12-month fixed-term maternity cover contract and help us create greater awareness of and engagement with this new phase of ERA’s work.

Job Overview

As a senior marketing executive, you’ll lead on the planning and execution of ERA’s marketing and communications campaigns to promote ERA’s services. This will include increasing ERA’s social media reach and developing case studies that illustrate best practice in the use of broadcast recordings in teaching and learning. You will also will liaise with colleagues on the strategic development of the content portfolio, helping to identify and meet the target audiences’ needs and will be involved in delivering plans for content partnership growth

You will be expected to use a broad range of marketing skills creatively in growing usage of ERA content in education, and deploy a range of marketing channels, including email, social media, digital advertising, direct mail (and more) to deliver engagement and traffic for ERA’s products.

This contract is on a fixed term basis and depending on the candidate’s experience we will consider full time and part time hours. Flexible working hours will also be considered.

Responsibilities and Duties

• Plan and execute email campaigns and in-house e-newsletters, regularly reviewing and refreshing creative approach and core messaging
• Create and implement social media campaigns, producing image, text and AV content
• Plan, implement and analyse the effectiveness of digital advertising campaigns, adapting approach and messaging where necessary
• Engage with educator influencers and relevant ERA partners to enhance awareness and engagement
• Research and write case studies for the site and social media
• Work with colleagues to understand user needs, identify strong content and create plans for new campaigns
• Generate and manage communications content for the website
• Use web analytics software to track campaign performance, report and review
• Create outreach opportunities, including events, and webinars

Skills and Experience

• At least three years working in marketing and communications, preferably in education or third sector
• Good understanding of the education landscape in the UK
• Active understanding of social media and engaging influencers
• Experience in using email marketing platforms and social media planning and scheduling tools effectively
• Experience in creating and executing Google and Facebook advertising campaigns
• Experience in using web analytics, particularly Google Analytics
• Ability to multi-task priorities and handle different projects efficiently
• Excellent communication skills, both verbal and written and the ability to communicate at all levels
• Ability to work both independently and as a team member
• Fluent in English with strong spelling and grammar
• Flexible, enthusiastic and proactive approach to work
• Ability to stay ‘cool’ when the pressure is on
• Good proofreading skills
• Competent user of Microsoft Office

Personal Characteristics

You will be a stickler for detail, have high editorial standards, a creative outlook, and a desire to make a positive impact in the educational world for ERA. You will also have the curiosity to seek out and deliver new opportunities for ERA through marketing and communications. We’d love someone who will really take the marketing initiative to help us grow our product portfolio.

• Confident and pro-active
• Creative and curious
• Good eye for detail and quality control
• Positive attitude

Application

By email with CV and covering letter addressed to Helena Djurkovic, Chief Executive
era@era.org.uk

Closing Date 21 December 2022 but suitable candidates may be offered early interview slots from 13 December 2022

ERA Website: www.era.org.uk