Synopsis
The creator of Cobra beer discusses its journey and how it has become a household name in the UK.
Similar broadcast resources

Rule 1: Have an investment worthy product | Dragons' Den
Joe Lycett gives a humourous rundown on how to perfect your presentation with some mixed examples from the show.

Supermum and neo-traditionalism | Washes Whiter
The '80s embedded the idea of supermum who does it all, but despite progress away from traditional gender roles, a tendency to cling to a neo-traditionalism is expected in the '90s.