Evian vs Pure Life (Danone vs Nestle) | The Foods that Make Billions
Danone and Nestle have very different business strategies when it comes to their versions of bottled water.Tweet
Supermum and neo-traditionalism | Washes Whiter
The '80s embedded the idea of supermum who does it all, but despite progress away from traditional gender roles, a tendency to cling to a neo-traditionalism is expected in the '90s.
Role-reversal | Washes Whiter
In the '70s and '80s, advertisers tried to cash in on housewives having time for themselves away from the stresses of their daily tasks and eventually traditional role-reversal began.