Cadbury in Brazil | Theo’s Adventure Capitalists

To get a foot in the Brazilian market, Cadbury purchased a rival for $4.2 billion.

Clip Info
  • Clip length: 1'50''
  • Broadcast year: 2010
Curriculum Connection
  • Business & Management | International Business
Access

Licence: ERA Licence required

Usage

UK only
Staff and students of licensed education establishments only
Cannot be adapted

Content
  • Provider: BBC
  • Channel: BBC Two
  • Programme: Theo's Adventure Capitalists
  • Episode: Brazil