Adapting a product | Theo’s Adventure Capitalists
Despite mixed results from their research, Marmite decide to go ahead and sell in India as a food flavouring.Tweet
Supermum and neo-traditionalism | Washes Whiter
The '80s embedded the idea of supermum who does it all, but despite progress away from traditional gender roles, a tendency to cling to a neo-traditionalism is expected in the '90s.
Role-reversal | Washes Whiter
In the '70s and '80s, advertisers tried to cash in on housewives having time for themselves away from the stresses of their daily tasks and eventually traditional role-reversal began.