AI in advertising | Talking Business

Fast fashion | Stacey Dooley Investigates

How the fashion industry keeps us buying more.

02: Fashion | Secrets of the Superbrands

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...

Episode 2 | Building Cars: Secrets of the Assembly Line

James May, Kate Humble and Ant Anstead are back at one of the biggest and busiest car factories in Britain. Think you...

02: Marketing Mess-ups | Business Nightmares with Evan Davis

With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas i...

01: Heinz | Inside the Superbrands

Helen goes behind the beans to see how Heinz make their bestsellers and how they're developing new products for the next generation, befor...

03: Food | Secrets of the Superbrands

Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we...

Episode 2 | Flatpack Empire

What does it take to get new products from initial design to stores around the world?

01: Coffee Shop Hot Shots | Business Boomers

Looking at why the nation became obsessed with coffee shops, and how the brands do battle for our custom. With behind-the-scenes...

03: Kellogg's | Inside the Superbrands

Helen goes behind the scenes of iconic cereal brand Kellogg's to see what makes Corn Flakes and Frosties so grrreat, before finding ou...

03: Pots of Gold | The Foods that Make Billions

This episode tells the story of how yoghurt has been transformed into a super food.

Brand Management | Business Nightmares with Evan Davis

Costa vs Starbucks | Business Boomers

Battling for the top spot, Costa took open digs at Starbucks by advertising that their coffee was generally preferred.

Million Pound Selfie Sell Off | Panorama

Catrin Nye investigates the use of digital influencers in the advertising industry and the impact this new form of advertising is ha...

The failure of Hoover | Business Nightmares with Evan Davis

How poor sales promotion can lead to business failure

01: Liquid Gold | The Foods that Make Billions

How bottled water grew from nothing to become a billion-pound industry in just 40 years.

Advertising and Kellogs | The Foods that Make Billions

Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.

Cereals, eggs and free give-aways | The Foods that Make Billions

The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...

Copyright protection | Copyk@tz Beware!

The K@tz realise the importance of copyright protection when their new band logo is used without their permission.

Factors effecting demand | Inside the Superbrands

Using advertising and promotion through celebrity endorsement can boost sales

Heinz's Product Mix | Inside the Superbrands

Identifying the different types of Heinz products