How Louis Vuitton and Chanel market their brand | Secrets of the Superbrands

Episode 2 | Building Cars: Secrets of the Assembly Line

James May, Kate Humble and Ant Anstead are back at one of the biggest and busiest car factories in Britain. Think you...

S05E05 | The Apprentice

The teams must launch a brand identity for a new breakfast cereal: come up with a name for the cereal, design a look for the box and shoot a TV ad ca...

01: Heinz | Inside the Superbrands

Helen goes behind the beans to see how Heinz make their bestsellers and how they're developing new products for the next generation, befor...

Factors effecting demand | Inside the Superbrands

Using advertising and promotion through celebrity endorsement can boost sales

Lush and market research | Peter Jones Meets

Owners of Lush, Mark and Mo, admit they don't do any market research and tell consumers "what they want".

Production - Inside the Guiness factory | Inside the Superbrands

A tour around Irelands number 1 tourist attraction, St Jamess Gate. Looks at the process of production using...

01: First Bottle | Dopesick

Richard Sackler begins to launch a powerful new painkiller. But is the drug safe enough to be released? Meanwhile, a rural doctor is introduced t...

02: Breakthrough Pain | Dopesick

OxyContin hits the market as Purdue Pharma's vast influence spreads across the country. Soon enough, patient feedback casts doubts over some...

03: The Fifth Vital Sign | Dopesick

OxyContin is marketed in ever more aggressive ways as doctors are coaxed into rethinking their approach to patients' pain. Rick and Randy...

04: Pseudo-Addiction | Dopesick

Sky-high OxyContin sales are jeopardised by reports of patients becoming addicted as steps are taken to safeguard the reputation of the drug.

05: The Whistleblower | Dopesick

With OxyContin abuse spreading across the country, Bridget brings the fight to Purdue. Dr Finnix's position as a practising doctor becomes i...

06: Hammer the Abusers | Dopesick

Richard Sackler faces a catastrophic challenge to Purdue's bottom line. Bridget takes her fight to the FDA. Finnix is forced to reassess hi...

07: Black Box Warning | Dopesick

Richard Sackler and Purdue work the system to prevent their drug from being reigned in. Bridget has a breakthrough in her mission, Betsy hit...

08: The People vs Purdue Pharma | Dopesick

Activists step up the pressure by taking action against Purdue Pharma and the Sacklers - and Richard Sackler's empire is finally i...

Desire, emotion and products | The Foods that Make Billions

With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...

How to address a housewife | Washes Whiter

Experts were done away with in the '60s, and were replaced with women recommending products to each other, as they were seen to be...

Ketchup demand | Inside the Superbrands

How Ketchup is used as a complementar product

Our Dementia Choir Sings Again: 02 | Our Dementia Choir with Vicky McClure

Vicky and the choir are joined by pop star Tom Grennan as they sing in front of 20,000 people at S...