How Louis Vuitton and Chanel market their brand | Secrets of the Superbrands

Duration: 5'41''

Synopsis

A look at the pyramid of products produced by the top brands and why customer buy their products.

Further Information

More clips from Secrets of the Superbrands

02: Fashion | Secrets of the Superbrands

02: Fashion | Secrets of the Superbrands

BBC Three | 2011 | 57'39''

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...

02: Fashion | Secrets of the Superbrands

02: Fashion | Secrets of the Superbrands

BBC Three | 2011 | 57'39''

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...

02: Fashion | Secrets of the Superbrands

02: Fashion | Secrets of the Superbrands

BBC Three | 2011 | 57'39''

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...

02: Fashion | Secrets of the Superbrands

02: Fashion | Secrets of the Superbrands

BBC Three | 2011 | 57'39''

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...

02: Fashion | Secrets of the Superbrands

02: Fashion | Secrets of the Superbrands

BBC Three | 2011 | 57'39''

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...

02: Fashion | Secrets of the Superbrands

02: Fashion | Secrets of the Superbrands

BBC Three | 2011 | 57'39''

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...

02: Fashion | Secrets of the Superbrands

02: Fashion | Secrets of the Superbrands

BBC Three | 2011 | 57'39''

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...

02: Fashion | Secrets of the Superbrands

02: Fashion | Secrets of the Superbrands

BBC Three | 2011 | 57'39''

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...

More resources about Market research and customer needs

Episode 2 | Building Cars: Secrets of the Assembly Line

Episode 2 | Building Cars: Secrets of the Assembly Line

BBC Two | 2015 | 1'28'30''

James May, Kate Humble and Ant Anstead are back at one of the biggest and busiest car factories in Britain. Think you...

01: Heinz | Inside the Superbrands

01: Heinz | Inside the Superbrands

Channel 4 | 2024 | 46'52''

Helen goes behind the beans to see how Heinz make their bestsellers and how they're developing new products for the next generation, befor...

Factors effecting demand | Inside the Superbrands

Factors effecting demand | Inside the Superbrands

Channel 4 | 2024 | 2'50''

Using advertising and promotion through celebrity endorsement can boost sales

Lush and market research | Peter Jones Meets

Lush and market research | Peter Jones Meets

BBC Two | 2013 | 1'40''

Owners of Lush, Mark and Mo, admit they don't do any market research and tell consumers "what they want".

Production - Inside the Guiness factory | Inside the Superbrands

Production - Inside the Guiness factory | Inside the Superbrands

Channel 4 | 2022 | 12'04''

A tour around Irelands number 1 tourist attraction, St Jamess Gate. Looks at the process of production using...

Desire, emotion and products | The Foods that Make Billions

Desire, emotion and products | The Foods that Make Billions

BBC Two | 2010 | 1'30''

With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...

How to address a housewife | Washes Whiter

How to address a housewife | Washes Whiter

BBC Two | 1990 | 5'27''

Experts were done away with in the '60s, and were replaced with women recommending products to each other, as they were seen to be...

Ketchup demand | Inside the Superbrands

Ketchup demand | Inside the Superbrands

Channel 4 | 2024 | 1'34''

How Ketchup is used as a complementar product

S05E05 | The Apprentice

S05E05 | The Apprentice

BBC One | 2009 | 59'20''

The teams must launch a brand identity for a new breakfast cereal: come up with a name for the cereal, design a look for the box and shoot a TV ad ca...