Water and plastic | The Foods that Make Billions

01: Liquid Gold | The Foods that Make Billions

How bottled water grew from nothing to become a billion-pound industry in just 40 years.

Bottled water in emerging markets | The Foods that Make Billions

With bottled water interest declining in the West, the big players look to emerging markets.

Bottled water: Coca-Cola vs Pepsi | The Foods that Make Billions

The two big soft drink brands looked on at the success of bottled water and wanted to get in on the action, ...

Buying bottled water | The Foods that Make Billions

Why would we pay for something we can get for free? Branding.

Evian vs Pure Life (Danone vs Nestle) | The Foods that Make Billions

Danone and Nestle have very different business strategies when it comes to their versions of bottled water.

Health, wellness and bottled water | The Foods that Make Billions

After a report from the WHO recommending the drinking of 2 litres of water a day, bottled water companies j...

Mahalo bottled water | The Foods that Make Billions

A Japanese business man took advantage of a failed steam power pipeline at the bottom of the ocean, and turned the pumped...

Social responsibility and positive branding | The Foods that Make Billions

One Water initiated positive branding and encouraged other water companies to provide water to pla...

Success of Perrier | The Foods that Make Billions

How Perrier marketed themselves as a "successful" drink and a beverage of choice rather than "just water".

The rise of Highland Spring | The Foods that Make Billions

After Perrier was found to contain carcinogens and had a worldwide recall, Highland Spring picked their moment to ...