Supermum and neo-traditionalism | Washes Whiter

The '80s embedded the idea of supermum who does it all, but despite progress away from traditional gender roles, a tendency to cling to a neo-traditionalism is expected in the '90s.

Clip Info
  • Clip length: 5'27''
  • Broadcast year: 1990
Curriculum Connection
  • Business & Management | Developing a Marketing Campaign | Planning and developing a marketing campaign | Marketing mix

Licence: ERA Licence required


UK only
Staff and students of licensed education establishments only
Cannot be adapted

  • Provider: BBC
  • Channel: BBC Two
  • Programme: Washes Whiter