Synopsis
Yakult began the UK's love-affair with "health foods" in 1996, with a push from food companies championing products that were beneficial for good nutrition and health.
- Programme: The Foods that Make Billions
- Episode: 03: Pots of Gold
- Channel: BBC Two
- Broadcast year: 2010
- Business & Management | Developing a Marketing Campaign
Licence: ERA Licence required
Free to watch for UK schools, colleges and universities with an ERA Licence
UK only
Staff and students of licensed education establishments only
Cannot be adapted
Add Notes
More clips from The Foods that Make Billions
03: Pots of Gold | The Foods that Make Billions
03: Pots of Gold | The Foods that Make Billions
This episode tells the story of how yoghurt has been transformed into a super food.
Actimel: Yogurt competitor | The Foods that Make Billions
Actimel: Yogurt competitor | The Foods that Make Billions
Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...
Daily dose, functional foods and nutrition | The Foods that Make Billions
Daily dose, functional foods and nutrition | The Foods that Make Billions
The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...
Desire, emotion and products | The Foods that Make Billions
Desire, emotion and products | The Foods that Make Billions
With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...
Diversification and health | The Foods that Make Billions
Diversification and health | The Foods that Make Billions
Big multi-nationals like PepsiCo have began buying up healthier brands to "health-wash" their image and as they cla...
Ski yogurt and ''added value'' | The Foods that Make Billions
Ski yogurt and ''added value'' | The Foods that Make Billions
Ski yogurt was a prime of example of "adding value", where a company takes a raw material, processes it, making...
Success of Muller Corner | The Foods that Make Billions
Success of Muller Corner | The Foods that Make Billions
A German yogurt competitor came to the UK and changed everything, marketing a luxurious new type of yogurt.
Supermarket distribution | The Foods that Make Billions
Supermarket distribution | The Foods that Make Billions
Initially manufacturers held a lot of power over supermarkets. This changed when supermarkets started centralising th...
Yakult and health | The Foods that Make Billions
Yakult and health | The Foods that Make Billions
Yakult changed Britain's perception of "bacteria" and managed to convince us to drink 100,000 bottles a day.
Yogurt and consumer trends | The Foods that Make Billions
Yogurt and consumer trends | The Foods that Make Billions
Yogurt was a businesses dream product as it acted as a blank canvas to be moulded into whatever was the trend at th...
Yogurt: Ski vs Prize | The Foods that Make Billions
Yogurt: Ski vs Prize | The Foods that Make Billions
Prize came out as Ski's competitor and as such had to market itself differently.
More resources about Promotion and branding
02: Fashion | Secrets of the Superbrands
02: Fashion | Secrets of the Superbrands
Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...
02: Marketing Mess-ups | Business Nightmares with Evan Davis
02: Marketing Mess-ups | Business Nightmares with Evan Davis
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas i...
03: Food | Secrets of the Superbrands
03: Food | Secrets of the Superbrands
Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we...
01: Coffee Shop Hot Shots | Business Boomers
01: Coffee Shop Hot Shots | Business Boomers
Looking at why the nation became obsessed with coffee shops, and how the brands do battle for our custom. With behind-the-scenes...
03: Kellogg's | Inside the Superbrands
03: Kellogg's | Inside the Superbrands
Helen goes behind the scenes of iconic cereal brand Kellogg's to see what makes Corn Flakes and Frosties so grrreat, before finding ou...
The failure of Hoover | Business Nightmares with Evan Davis
The failure of Hoover | Business Nightmares with Evan Davis
How poor sales promotion can lead to business failure
Advertising and Kellogs | The Foods that Make Billions
Advertising and Kellogs | The Foods that Make Billions
Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.
Cereals, eggs and free give-aways | The Foods that Make Billions
Cereals, eggs and free give-aways | The Foods that Make Billions
The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...
Promoting products - Typhoo and Yorkshire Tea | Inside the Superbrands
Promoting products - Typhoo and Yorkshire Tea | Inside the Superbrands
Looks at the tea industry and how two competitors, Typhoo and Yorkshire tea, run their promotion throu...
The downfall of Sunny Delight | Business Nightmares with Evan Davis
The downfall of Sunny Delight | Business Nightmares with Evan Davis
The impact of negative promotion on demand
01: She's Not a Moron - She's Your Wife | Washes Whiter
01: She's Not a Moron - She's Your Wife | Washes Whiter
This episode looks at how adverts for cleaning, shopping and cooking products have, or have not, changed over the pas...
01: Technology | Secrets of the Superbrands
01: Technology | Secrets of the Superbrands
Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise the...
02: Big! Big! Big! | Washes Whiter
02: Big! Big! Big! | Washes Whiter
Series on the history of British TV commercials looks at the portrayal of men from the 1950s to the 80s and beyond.
04: Sixpence Worth of Heaven | Washes Whiter
04: Sixpence Worth of Heaven | Washes Whiter
Series on the history of British television advertising explores the use of fantasy and aspiration to sell products such as Baby...
05: The Getaway People | Washes Whiter
05: The Getaway People | Washes Whiter
Series on the history of British television advertising discusses how advertising in post-war Britain can be viewed as a barometer of ...
Actimel: Yogurt competitor | The Foods that Make Billions
Actimel: Yogurt competitor | The Foods that Make Billions
Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...
Advertising to a housewife | Washes Whiter
Advertising to a housewife | Washes Whiter
Explanation of how the traditional housewife was the prime target for advertising post-WWII and the concepts used in campaigns.
Brand collaboration with celebrities | Panorama
Brand collaboration with celebrities | Panorama
How companies are using high profile celebrities to get their products to customers. Zara McDermott talks about the use of in...
Buying bottled water | The Foods that Make Billions
Buying bottled water | The Foods that Make Billions
Why would we pay for something we can get for free? Branding.
Daily dose, functional foods and nutrition | The Foods that Make Billions
Daily dose, functional foods and nutrition | The Foods that Make Billions
The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...