Synopsis
A UK watch company gets some advice from an Indian PR firm about their approach to marketing their watches.
- Programme: Theo's Adventure Capitalists
- Episode: 02: India
- Channel: BBC Two
- Broadcast year: 2010
- Business & Management | International Business
Licence: ERA Licence required
Free to watch for UK schools, colleges and universities with an ERA Licence
UK only
Staff and students of licensed education establishments only
Cannot be adapted
Add Notes
More clips from Theo's Adventure Capitalists
02: India | Theo's Adventure Capitalists
02: India | Theo's Adventure Capitalists
Theo Paphitis travels to India to see if three intrepid British companies can succeed in one of the fastest expanding economies in t...
Adapting a product | Theo's Adventure Capitalists
Adapting a product | Theo's Adventure Capitalists
Despite mixed results from their research, Marmite decide to go ahead and sell in India as a food flavouring.
Buisness in India | Theo's Adventure Capitalists
Buisness in India | Theo's Adventure Capitalists
Theo dishes out some facts about India as an emerging market.
India's watch market | Theo's Adventure Capitalists
India's watch market | Theo's Adventure Capitalists
The owners of Bremont get some advice from a luxury watch salesman as well as some home truths about the Indian business ...
Lingerie in India | Theo's Adventure Capitalists
Lingerie in India | Theo's Adventure Capitalists
Theo meets a British woman who took her lingerie business to India and reveals the issues that come with different cultural ...
Marmite education | Theo's Adventure Capitalists
Marmite education | Theo's Adventure Capitalists
Teaching the middle-classes about the potential of cooking with Marmite is the next step to get it selling in India.
Marmite in India | Theo's Adventure Capitalists
Marmite in India | Theo's Adventure Capitalists
Despite finding Marmite on a shop shelf, Marmites marketing department have trouble getting the consumers on board.
Rebranding Marmite | Theo's Adventure Capitalists
Rebranding Marmite | Theo's Adventure Capitalists
Rebranding Marmite as a health food seems to be the way forward to reach markets in India.
Watches and lessons learnt | Theo's Adventure Capitalists
Watches and lessons learnt | Theo's Adventure Capitalists
More resources about International trade and trade blocs
Fruit and Veg | What Britain Buys and Sells in a Day
Fruit and Veg | What Britain Buys and Sells in a Day
Ed Balls, Ade Adepitan and Cherry Healey delve into the hectic world of Britain's imports and exports. Ed is at London G...
Cars | What Britain Buys and Sells in a Day
Cars | What Britain Buys and Sells in a Day
Ed Balls, Ade Adepitan and Cherry Healey explore how much we really know about the logistics that enable Britain to buy and sell ...
Importing Dutch tomatoes | What Britain Buys and Sells in a Day
Importing Dutch tomatoes | What Britain Buys and Sells in a Day
Ade travels to the Netherlands to see where we import most of our tomatoes from.
Importing food from abroad | What Britain Buys and Sells in a Day
Importing food from abroad | What Britain Buys and Sells in a Day
Cherry find out how all our fresh food is bought and traded with the rest of the world.
Trade | World's Busiest Cities
Trade | World's Busiest Cities
Global trade in Hong Kong's busy harbour.
Buisness in India | Theo's Adventure Capitalists
Buisness in India | Theo's Adventure Capitalists
Theo dishes out some facts about India as an emerging market.
South China Sea Trade | World's Busiest Cities
South China Sea Trade | World's Busiest Cities
Hong Kong's busy port is a vital gateway to trade in the South China Sea.
Treating imported fruit and vegetables | What Britain Buys and Sells in a Day
Treating imported fruit and vegetables | What Britain Buys and Sells in a Day
Ed finds out what happens to our imported produce when it arrives after a long journey on a con...
01: Vietnam | Theo's Adventure Capitalists
01: Vietnam | Theo's Adventure Capitalists
Theo Paphitis follows the fortunes of brave and bold British companies trying to expand in three of the world's most dynamic emerg...
02: India | Theo's Adventure Capitalists
02: India | Theo's Adventure Capitalists
Theo Paphitis travels to India to see if three intrepid British companies can succeed in one of the fastest expanding economies in t...
03: Brazil | Theo's Adventure Capitalists
03: Brazil | Theo's Adventure Capitalists
Theo Paphitis travels to Brazil to follow three intrepid British companies trying to succeed in one of the world's most exciting ma...
Adapting a product | Theo's Adventure Capitalists
Adapting a product | Theo's Adventure Capitalists
Despite mixed results from their research, Marmite decide to go ahead and sell in India as a food flavouring.
Anti-trust laws | Theo's Adventure Capitalists
Anti-trust laws | Theo's Adventure Capitalists
Competition and monopoly plague Cadbury's potential takeover of Brazilian confectioners, until they are approached by Kraft.
Britain's love-affair with the avocado | What Britain Buys and Sells in a Day
Britain's love-affair with the avocado | What Britain Buys and Sells in a Day
Ade travels to Peru to find out about the UK's love-affair with the Avocado.
Britain's picky fruit and vegetables preferences | What Britain Buys and Sells in a Day
Britain's picky fruit and vegetables preferences | What Britain Buys and Sells in a Day
Ed finds out why Britons are so picky with their food and how this affects where out ...
Business in Brazil | Theo's Adventure Capitalists
Business in Brazil | Theo's Adventure Capitalists
Theo hears from some leading business people in Brazil about why it is an exciting emerging market.
Business in Vietnam | Theo's Adventure Capitalists
Business in Vietnam | Theo's Adventure Capitalists
Theo gets advice on operating a business in Vietnam.
Cadbury in Brazil | Theo's Adventure Capitalists
Cadbury in Brazil | Theo's Adventure Capitalists
To get a foot in the Brazilian market, Cadbury purchased a rival for $4.2 billion.
Changing habits | Theo's Adventure Capitalists
Changing habits | Theo's Adventure Capitalists
Sleek Makeup are told by a Brazilian business guru that they need to change the habit of the consumer, as similar companies ha...
Closing a boat deal | Theo's Adventure Capitalists
Closing a boat deal | Theo's Adventure Capitalists
The UK yacht company and the Vietnamese dealers come to an agreement, but not without some special prices being requested.