Marmite in India | Theo’s Adventure Capitalists
Despite finding Marmite on a shop shelf, Marmites marketing department have trouble getting the consumers on board.
Tweet
Clip Info
- Clip length: 2'42''
- Broadcast year: 2010
Curriculum Connection
- Business & Management | International Business
Access
Licence: ERA Licence required
Usage
UK only
Staff and students of licensed education establishments only
Cannot be adapted
Content
- Provider: BBC
- Channel: BBC Two
- Programme: Theo's Adventure Capitalists
- Episode: India
Similar broadcast resources
Supermum and neo-traditionalism | Washes Whiter
The '80s embedded the idea of supermum who does it all, but despite progress away from traditional gender roles, a tendency to cling to a neo-traditionalism is expected in the '90s.
Role-reversal | Washes Whiter
In the '70s and '80s, advertisers tried to cash in on housewives having time for themselves away from the stresses of their daily tasks and eventually traditional role-reversal began.