Walkers | Inside the Superbrands

Helen Skelton discovers how Britain's much-loved crisp brand make their bestsellers as she meets the face of Walkers - Gary Lineker - and learns what it takes to get the right crunch.

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More episodes from this series

Guinness | Inside the Superbrands

Guinness | Inside the Superbrands

Channel 4 | 2022 | 45'19''

Helen discovers how one of the most famous beer brewers in the world make their bestselling stout, and finds out why they are launching a n...

Heinz | Inside the Superbrands

Heinz | Inside the Superbrands

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Helen goes behind the beans to see how Heinz make their bestsellers and how they're developing new products for the next generation, before me...

Kellogg's | Inside the Superbrands

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Helen goes behind the scenes of iconic cereal brand Kellogg's to see what makes Corn Flakes and Frosties so grrreat, before finding out wh...

Typhoo | Inside the Superbrands

Typhoo | Inside the Superbrands

Channel 4 | 2022 | 46'09''

Helen discovers how the 'oo' is put into Typhoo's tea, and meets the team who are reinvigorating the brand and trialling a new plastic-free t...

Walkers | Inside the Superbrands

Walkers | Inside the Superbrands

Channel 4 | 2024 | 45'03''

Helen Skelton discovers how Britain's much-loved crisp brand make their bestsellers as she meets the face of Walkers - Gary Lineker - and le...

Wall's | Inside the Superbrands

Wall's | Inside the Superbrands

Channel 4 | 2022 | 44'38''

Helen gets the inside scoop at the UK's biggest ice cream brand to see how Wall's make their coolest bestsellers, and meets the team developi...
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