03: Kellogg’s | Inside the Superbrands

03: Food | Secrets of the Superbrands

Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we...

02: Fashion | Secrets of the Superbrands

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...

01: Technology | Secrets of the Superbrands

Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise the...

02: Marketing Mess-ups | Business Nightmares with Evan Davis

With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas i...

01: Coffee Shop Hot Shots | Business Boomers

Looking at why the nation became obsessed with coffee shops, and how the brands do battle for our custom. With behind-the-scenes...

04: The Battle Continues | Britain's Fat Fight with Hugh Fearnley-Whittingstall

Hugh Fearnley-Whittingstall examines some of the misleading marketing claims on 'healthier' p...

Actimel: Yogurt competitor | The Foods that Make Billions

Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...

Advertising and Kellogs | The Foods that Make Billions

Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.

Brand collaboration with celebrities | Panorama

How companies are using high profile celebrities to get their products to customers. Zara McDermott talks about the use of in...

Buying bottled water | The Foods that Make Billions

Why would we pay for something we can get for free? Branding.

Cereals, eggs and free give-aways | The Foods that Make Billions

The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...

Daily dose, functional foods and nutrition | The Foods that Make Billions

The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...

Health, wellness and bottled water | The Foods that Make Billions

After a report from the WHO recommending the drinking of 2 litres of water a day, bottled water companies j...

Promoting products - Typhoo and Yorkshire Tea | Inside the Superbrands

Looks at the tea industry and how two competitors, Typhoo and Yorkshire tea, run their promotion throu...

S01E05: Art with a Capital F | The Apprentice

The two teams are given the task of selling modern art.

S01E06: Advertising Executives | The Apprentice

This week the task is a creative one: each team has to come up with an advertising campaign for a new hi-fi product, and the ...

S01E10: Apprentices on TV | The Apprentice

The five remaining candidates try to sell wares on a TV shopping channel.

Selling bran flakes | The Foods that Make Billions

At first bran flakes weren't popular due to their taste, but advertisers soon saw to this after some catchy jingles pushed...

Social responsibility and positive branding | The Foods that Make Billions

One Water initiated positive branding and encouraged other water companies to provide water to pla...

Starbucks - products, prices and competitors | Business Boomers

A guide inside Starbucks, looking at their products, sizes of drinks and pricing.