01: Doomed Designs | Business Nightmares with Evan Davis

Duration: 58'36''

Synopsis

Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.

Further Information

More clips from Business Nightmares with Evan Davis

02: Marketing Mess-ups | Business Nightmares with Evan Davis

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With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas i...

03: Disastrous Decisions | Business Nightmares with Evan Davis

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With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that ...

Brand Management | Business Nightmares with Evan Davis

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Marketing and quality | Business Nightmares with Evan Davis

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The downfall of Ratners jewellers | Business Nightmares with Evan Davis

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The downfall of Sunny Delight | Business Nightmares with Evan Davis

The downfall of Sunny Delight | Business Nightmares with Evan Davis

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The impact of negative promotion on demand

The failure of Hoover | Business Nightmares with Evan Davis

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How poor sales promotion can lead to business failure

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