Brand Management | Business Nightmares with Evan Davis

Watch
Clip Info
  • Clip length: 6'10''
  • Broadcast year: 2011
Curriculum Connection
  • Business & Management
Access

Licence: ERA Licence required

Usage

UK only
Staff and students of licensed education establishments only
Cannot be adapted

Content
  • Provider: BBC
  • Channel: BBC Two
  • Programme: Business Nightmares with Evan Davis
  • Episode: Marketing Mess-ups
Similar broadcast resources
Business & Management  |  BBC

Diversification and health | The Foods that Make Billions

Big multi-nationals like PepsiCo have began buying up healthier brands to "health-wash" their image and as they claim, become health and wellness brands.
Business & Management  |  BBC

Daily dose, functional foods and nutrition | The Foods that Make Billions

The concept of the "daily-dose" was in the introduction of the idea that food could be functional and benefit our health.