Brand Management | Business Nightmares with Evan Davis

Fast fashion | Stacey Dooley Investigates

How the fashion industry keeps us buying more.

02: Fashion | Secrets of the Superbrands

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...

Episode 2 | Building Cars: Secrets of the Assembly Line

James May, Kate Humble and Ant Anstead are back at one of the biggest and busiest car factories in Britain. Think you...

S16E03: Non-Alcoholic Drinks | The Apprentice

The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitc...

S05E05 | The Apprentice

The teams must launch a brand identity for a new breakfast cereal: come up with a name for the cereal, design a look for the box and shoot a TV ad ca...

01: Coffee Shop Hot Shots | Business Boomers

Looking at why the nation became obsessed with coffee shops, and how the brands do battle for our custom. With behind-the-scenes...

How Louis Vuitton and Chanel market their brand | Secrets of the Superbrands

A look at the pyramid of products produced by the top brands and why customer buy their products.

01: Heinz | Inside the Superbrands

Helen goes behind the beans to see how Heinz make their bestsellers and how they're developing new products for the next generation, befor...

02: Marketing Mess-ups | Business Nightmares with Evan Davis

With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas i...

Episode 2 | Flatpack Empire

What does it take to get new products from initial design to stores around the world?

Factors effecting demand | Inside the Superbrands

Using advertising and promotion through celebrity endorsement can boost sales

Heinz's Product Mix | Inside the Superbrands

Identifying the different types of Heinz products

Lush and market research | Peter Jones Meets

Owners of Lush, Mark and Mo, admit they don't do any market research and tell consumers "what they want".

Million Pound Selfie Sell Off | Panorama

Catrin Nye investigates the use of digital influencers in the advertising industry and the impact this new form of advertising is ha...

Production - Inside the Guiness factory | Inside the Superbrands

A tour around Irelands number 1 tourist attraction, St Jamess Gate. Looks at the process of production using...

Promoting products - Typhoo and Yorkshire Tea | Inside the Superbrands

Looks at the tea industry and how two competitors, Typhoo and Yorkshire tea, run their promotion throu...

01: First Bottle | Dopesick

Richard Sackler begins to launch a powerful new painkiller. But is the drug safe enough to be released? Meanwhile, a rural doctor is introduced t...

01: Liquid Gold | The Foods that Make Billions

How bottled water grew from nothing to become a billion-pound industry in just 40 years.

01: She's Not a Moron - She's Your Wife | Washes Whiter

This episode looks at how adverts for cleaning, shopping and cooking products have, or have not, changed over the pas...

01: Technology | Secrets of the Superbrands

Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise the...