Synopsis

With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.

Further Information

More clips from Business Nightmares with Evan Davis

01: Doomed Designs | Business Nightmares with Evan Davis

BBC Two | 2011 | 58'36''

Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made ...

02: Marketing Mess-ups | Business Nightmares with Evan Davis

BBC Two | 2011 | 59'05''

With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas i...

Brand Management | Business Nightmares with Evan Davis

BBC Two | 2011 | 6'10''

Marketing and quality | Business Nightmares with Evan Davis

BBC Two | 2011 | 7'16''

How poor product or service quality can lead to negative promotion

The downfall of Ratners jewellers | Business Nightmares with Evan Davis

BBC Two | 2011 | 12'17''

How negative promotion ruins brand image and can lead to business failure

The downfall of Sunny Delight | Business Nightmares with Evan Davis

BBC Two | 2011 | 10'17''

The impact of negative promotion on demand

The failure of Hoover | Business Nightmares with Evan Davis

BBC Two | 2011 | 13'30''

How poor sales promotion can lead to business failure

We use cookies!

03: Disastrous Decisions | Business Nightmares with Evan Davis

Synopsis

More clips from Business Nightmares with Evan Davis

More resources about Finance