Synopsis
Richard and Peter discuss some of Innocent's shrewd supplier deals as well as their sale of a stake in the company to Coca-Cola.
- Programme: Peter Jones: How We Made Our Millions
- Channel: BBC Two
- Broadcast year: 2011
- Business & Management | Personal and Business Finance
Licence: ERA Licence required
Free to watch for UK schools, colleges and universities with an ERA Licence
UK only
Staff and students of licensed education establishments only
Cannot be adapted
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More clips from Peter Jones: How We Made Our Millions
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