Synopsis
Richard and Peter discuss some of Innocent's shrewd supplier deals as well as their sale of a stake in the company to Coca-Cola.
Further Information
Similar broadcast resources
Rule 1: Have an investment worthy product | Dragons' Den
Joe Lycett gives a humourous rundown on how to perfect your presentation with some mixed examples from the show.
Supermum and neo-traditionalism | Washes Whiter
The '80s embedded the idea of supermum who does it all, but despite progress away from traditional gender roles, a tendency to cling to a neo-traditionalism is expected in the '90s.