The downfall of Ratners jewellers | Business Nightmares with Evan Davis

02: Fashion | Secrets of the Superbrands

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...

02: Marketing Mess-ups | Business Nightmares with Evan Davis

With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas i...

03: Food | Secrets of the Superbrands

Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we...

01: Coffee Shop Hot Shots | Business Boomers

Looking at why the nation became obsessed with coffee shops, and how the brands do battle for our custom. With behind-the-scenes...

The failure of Hoover | Business Nightmares with Evan Davis

How poor sales promotion can lead to business failure

Advertising and Kellogs | The Foods that Make Billions

Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.

Cereals, eggs and free give-aways | The Foods that Make Billions

The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...

Promoting products - Typhoo and Yorkshire Tea | Inside the Superbrands

Looks at the tea industry and how two competitors, Typhoo and Yorkshire tea, run their promotion throu...

The downfall of Sunny Delight | Business Nightmares with Evan Davis

The impact of negative promotion on demand

01: She's Not a Moron - She's Your Wife | Washes Whiter

This episode looks at how adverts for cleaning, shopping and cooking products have, or have not, changed over the pas...

01: Technology | Secrets of the Superbrands

Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise the...

02: Big! Big! Big! | Washes Whiter

Series on the history of British TV commercials looks at the portrayal of men from the 1950s to the 80s and beyond.

04: Sixpence Worth of Heaven | Washes Whiter

Series on the history of British television advertising explores the use of fantasy and aspiration to sell products such as Baby...

05: The Getaway People | Washes Whiter

Series on the history of British television advertising discusses how advertising in post-war Britain can be viewed as a barometer of ...

Actimel: Yogurt competitor | The Foods that Make Billions

Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...

Advertising to a housewife | Washes Whiter

Explanation of how the traditional housewife was the prime target for advertising post-WWII and the concepts used in campaigns.

Brand collaboration with celebrities | Panorama

How companies are using high profile celebrities to get their products to customers. Zara McDermott talks about the use of in...

Buying bottled water | The Foods that Make Billions

Why would we pay for something we can get for free? Branding.

Daily dose, functional foods and nutrition | The Foods that Make Billions

The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...

Factors that effect demand | Talking Business

How sponsorhip can boost sales