Production – Inside the Guiness factory | Inside the Superbrands

01: Heinz | Inside the Superbrands

Helen goes behind the beans to see how Heinz make their bestsellers and how they're developing new products for the next generation, befor...

02: Walkers | Inside the Superbrands

Helen Skelton discovers how Britain's much-loved crisp brand make their bestsellers as she meets the face of Walkers - Gary Lineker - an...

03: Kellogg's | Inside the Superbrands

Helen goes behind the scenes of iconic cereal brand Kellogg's to see what makes Corn Flakes and Frosties so grrreat, before finding ou...

06: Wall's | Inside the Superbrands

Helen gets the inside scoop at the UK's biggest ice cream brand to see how Wall's make their coolest bestsellers, and meets the team deve...

07: Guinness | Inside the Superbrands

Helen discovers how one of the most famous beer brewers in the world make their bestselling stout, and finds out why they are launching...

08: Typhoo | Inside the Superbrands

Helen discovers how the 'oo' is put into Typhoo's tea, and meets the team who are reinvigorating the brand and trialling a new plastic-fr...

Business Growth | Inside the Superbrands

How product development responds to consumer trends

Business Growth Diversification | Inside the Superbrands

Heinz entering the food delivery market is an example of a diversification strategy

Factors effecting demand | Inside the Superbrands

Using advertising and promotion through celebrity endorsement can boost sales

Flow production at Heinz (1) | Inside the Superbrands

How are Heinz baked beans made?

Flow production at Heinz (2) | Inside the Superbrands

How is Heinz ketchup made?

Heinz's Product Mix | Inside the Superbrands

Identifying the different types of Heinz products

How Heinz creates their brand and products (Featuring Ed Sheeran) (Part 1) | Inside the Superbrands

Part one looks at the Heinz product is created and how many people actual...

How Heinz creates their brand and products (Featuring Ed Sheeran) (Part 2) | Inside the Superbrands

Part 2 looks more at how they use continuous product development to stay ...

How Kellogs have created new, healthier products to keep up with changing trends | Inside the Superbrands

Behind the scenes look at how Kellogs is producing new healthier pr...

How Walkers ensure quality control of their crisps | Inside the Superbrands

The video looks into the operations of the Walkers Leicester factory , including their quality c...

Ketchup demand | Inside the Superbrands

How Ketchup is used as a complementar product

Promoting products - Typhoo and Yorkshire Tea | Inside the Superbrands

Looks at the tea industry and how two competitors, Typhoo and Yorkshire tea, run their promotion throu...

Walls considering sustainability | Inside the Superbrands

Walls ice cream look at solar panels on their carts to get their products to customers in more sustainable ways.