Desire, emotion and products | The Foods that Make Billions

03: Pots of Gold | The Foods that Make Billions

This episode tells the story of how yoghurt has been transformed into a super food.

Actimel: Yogurt competitor | The Foods that Make Billions

Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...

Daily dose, functional foods and nutrition | The Foods that Make Billions

The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...

Diversification and health | The Foods that Make Billions

Big multi-nationals like PepsiCo have began buying up healthier brands to "health-wash" their image and as they cla...

Ski yogurt and ''added value'' | The Foods that Make Billions

Ski yogurt was a prime of example of "adding value", where a company takes a raw material, processes it, making...

Success of Muller Corner | The Foods that Make Billions

A German yogurt competitor came to the UK and changed everything, marketing a luxurious new type of yogurt.

Supermarket distribution | The Foods that Make Billions

Initially manufacturers held a lot of power over supermarkets. This changed when supermarkets started centralising th...

Yakult and health | The Foods that Make Billions

Yakult changed Britain's perception of "bacteria" and managed to convince us to drink 100,000 bottles a day.

Yogurt and consumer trends | The Foods that Make Billions

Yogurt was a businesses dream product as it acted as a blank canvas to be moulded into whatever was the trend at th...

Yogurt and healthfoods | The Foods that Make Billions

Yakult began the UK's love-affair with "health foods" in 1996, with a push from food companies championing products tha...

Yogurt: Ski vs Prize | The Foods that Make Billions

Prize came out as Ski's competitor and as such had to market itself differently.