How to address a housewife | Washes Whiter

Experts were done away with in the '60s, and were replaced with women recommending products to each other, as they were seen to be ''the experts of housewifery''.

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Clip Info
  • Clip length: 5'27''
  • Broadcast year: 1990
Curriculum Connection
  • Business & Management | Developing a Marketing Campaign | Planning and developing a marketing campaign | Marketing mix
Access

Licence: ERA Licence required

Usage

UK only
Staff and students of licensed education establishments only
Cannot be adapted

Content
  • Provider: BBC
  • Channel: BBC Two
  • Programme: Washes Whiter
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