How to address a housewife | Washes Whiter

01: She's Not a Moron - She's Your Wife | Washes Whiter

This episode looks at how adverts for cleaning, shopping and cooking products have, or have not, changed over the pas...

02: Big! Big! Big! | Washes Whiter

Series on the history of British TV commercials looks at the portrayal of men from the 1950s to the 80s and beyond.

03: Buy Some For Lulu | Washes Whiter

Series on the history of British television advertising looks at the changing face of children and teenagers in adverts, from the vulne...

04: Sixpence Worth of Heaven | Washes Whiter

Series on the history of British television advertising explores the use of fantasy and aspiration to sell products such as Baby...

05: The Getaway People | Washes Whiter

Series on the history of British television advertising discusses how advertising in post-war Britain can be viewed as a barometer of ...

Advertising to a housewife | Washes Whiter

Explanation of how the traditional housewife was the prime target for advertising post-WWII and the concepts used in campaigns.

Germs | Washes Whiter

'Germs replaced Germans'' post-war and housewives new battle with was with the unseen germs of the toilet.

Life with Katie: Oxo | Washes Whiter

The evolution of the ''Life with Katie'' adverts for Oxo, where characters were recognisable and offered trends in lifestyle other than ...

Role-reversal | Washes Whiter

In the '70s and '80s, advertisers tried to cash in on housewives having time for themselves away from the stresses of their daily tasks and eve...

Supermum and neo-traditionalism | Washes Whiter

The '80s embedded the idea of supermum who does it all, but despite progress away from traditional gender roles, a tendency t...

Whiteness | Washes Whiter

Guests discuss the concept of ''whiteness'' with cleaning products and what this symbolises for the traditional housewife.