Actimel: Yogurt competitor | The Foods that Make Billions
Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market share.
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Clip Info
- Clip length: 4'46''
- Broadcast year: 2010
Curriculum Connection
- Business & Management | Developing a Marketing Campaign | Visual Merchandising
Access
Licence: ERA Licence required
Usage
UK only
Staff and students of licensed education establishments only
Cannot be adapted
Content
- Provider: BBC
- Channel: BBC Two
- Programme: The Foods that Make Billions
- Episode: Pots of Gold
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