Cereals, eggs and free give-aways | The Foods that Make Billions

The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, only to be gazumped by the concept of the free toy.

Clip Info
  • Clip length: 4'47''
  • Broadcast year: 2010
Curriculum Connection
  • Business & Management | Developing a Marketing Campaign | Visual Merchandising

Licence: ERA Licence required


UK only
Staff and students of licensed education establishments only
Cannot be adapted

  • Provider: BBC
  • Channel: BBC Two
  • Programme: The Foods that Make Billions
  • Episode: The Age of Plenty