Cereals, eggs and free give-aways | The Foods that Make Billions
The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, only to be gazumped by the concept of the free toy.
Tweet- Clip length: 4'47''
- Broadcast year: 2010
- Business & Management | Developing a Marketing Campaign | Visual Merchandising
Licence: ERA Licence required
UK only
Staff and students of licensed education establishments only
Cannot be adapted
- Provider: BBC
- Channel: BBC Two
- Programme: The Foods that Make Billions
- Episode: The Age of Plenty
Supermum and neo-traditionalism | Washes Whiter
The '80s embedded the idea of supermum who does it all, but despite progress away from traditional gender roles, a tendency to cling to a neo-traditionalism is expected in the '90s.
Role-reversal | Washes Whiter
In the '70s and '80s, advertisers tried to cash in on housewives having time for themselves away from the stresses of their daily tasks and eventually traditional role-reversal began.