Advertising to a housewife | Washes Whiter
Explanation of how the traditional housewife was the prime target for advertising post-WWII and the concepts used in campaigns.
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Clip Info
- Clip length: 3'53''
- Broadcast year: 1990
Curriculum Connection
- Business & Management | Developing a Marketing Campaign | Planning and developing a marketing campaign | Marketing mix
Access
Licence: ERA Licence required
Usage
UK only
Staff and students of licensed education establishments only
Cannot be adapted
Content
- Provider: BBC
- Channel: BBC Two
- Programme: Washes Whiter
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