Synopsis
A ban on advertising unhealthy foods to children meant Kellogg's had to adapt their cereals to meet legal standards.
- Programme: The Foods that Make Billions
- Episode: 02: The Age of Plenty
- Channel: BBC Two
- Broadcast year: 2010
- Business & Management | Developing a Marketing Campaign
Licence: ERA Licence required
Free to watch for UK schools, colleges and universities with an ERA Licence
UK only
Staff and students of licensed education establishments only
Cannot be adapted
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More clips from The Foods that Make Billions
02: The Age of Plenty | The Foods that Make Billions
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This episode looks at how cereals have transformed the way we eat and the way we live.
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The beginning of Kellogg's started with a disagreement between two brothers.
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At first bran flakes weren't popular due to their taste, but advertisers soon saw to this after some catchy jingles pushed...
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An insight into the competitive British cereal market where 700 cereals compete for our cash.
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