Adapting to rules | The Foods that Make Billions
A ban on advertising unhealthy foods to children meant Kellogg's had to adapt their cereals to meet legal standards.
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Clip Info
- Clip length: 4'58''
- Broadcast year: 2010
Curriculum Connection
- Business & Management | Developing a Marketing Campaign
Access
Licence: ERA Licence required
Usage
UK only
Staff and students of licensed education establishments only
Cannot be adapted
Content
- Provider: BBC
- Channel: BBC Two
- Programme: The Foods that Make Billions
- Episode: The Age of Plenty
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