Synopsis

In the 1960's and '70's, healthy eating caught the eye of the British Jordan brothers who pounced on the new craze of granola.

Further Information

More clips from The Foods that Make Billions

02: The Age of Plenty | The Foods that Make Billions

This episode looks at how cereals have transformed the way we eat and the way we live.

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History of Kellogs | The Foods that Make Billions

The beginning of Kellogg's started with a disagreement between two brothers.

Own-brand vs branded | The Foods that Make Billions

In the 1960's, supermarkets began making their own versions of popular products, selling them for less as they didn't nee...

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The UK cereal market | The Foods that Make Billions

An insight into the competitive British cereal market where 700 cereals compete for our cash.