Own-brand vs branded | The Foods that Make Billions

Duration: 6'08''

Synopsis

In the 1960's, supermarkets began making their own versions of popular products, selling them for less as they didn't need to fork out on advertising.

Further Information

More clips from The Foods that Make Billions

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A ban on advertising unhealthy foods to children meant Kellogg's had to adapt their cereals to meet legal standards.

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Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.

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The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...

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In the 1960's and '70's, healthy eating caught the eye of the British Jordan brothers who pounced on the new craz...

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