Own-brand vs branded | The Foods that Make Billions

In the 1960's, supermarkets began making their own versions of popular products, selling them for less as they didn't need to fork out on advertising.

Clip Info
  • Clip length: 6'08''
  • Broadcast year: 2010
Curriculum Connection
  • Business & Management | Developing a Marketing Campaign | Visual Merchandising

Licence: ERA Licence required


UK only
Staff and students of licensed education establishments only
Cannot be adapted

  • Provider: BBC
  • Channel: BBC Two
  • Programme: The Foods that Make Billions
  • Episode: The Age of Plenty