Synopsis
The beginning of Kellogg's started with a disagreement between two brothers.
- Programme: The Foods that Make Billions
- Episode: 02: The Age of Plenty
- Channel: BBC Two
- Broadcast year: 2010
- Business & Management | Developing a Marketing Campaign
Licence: ERA Licence required
Free to watch for UK schools, colleges and universities with an ERA Licence
UK only
Staff and students of licensed education establishments only
Cannot be adapted
Add Notes
More clips from The Foods that Make Billions
02: The Age of Plenty | The Foods that Make Billions
02: The Age of Plenty | The Foods that Make Billions
This episode looks at how cereals have transformed the way we eat and the way we live.
Adapting to rules | The Foods that Make Billions
Adapting to rules | The Foods that Make Billions
A ban on advertising unhealthy foods to children meant Kellogg's had to adapt their cereals to meet legal standards.
Adding value and changing lifestyles | The Foods that Make Billions
Adding value and changing lifestyles | The Foods that Make Billions
Grain is a cheap commodity to produce so the "added value" comes in the form of changing your lifestyle, ...
Advertising and Kellogs | The Foods that Make Billions
Advertising and Kellogs | The Foods that Make Billions
Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.
Cereal bars | The Foods that Make Billions
Cereal bars | The Foods that Make Billions
Despite being the quick breakfast, the cereal brands found even that wasn't quick enough and so the cereal bar was born.
Cereals, eggs and free give-aways | The Foods that Make Billions
Cereals, eggs and free give-aways | The Foods that Make Billions
The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...
Jordan's and healthy cereals | The Foods that Make Billions
Jordan's and healthy cereals | The Foods that Make Billions
In the 1960's and '70's, healthy eating caught the eye of the British Jordan brothers who pounced on the new craz...
Own-brand vs branded | The Foods that Make Billions
Own-brand vs branded | The Foods that Make Billions
In the 1960's, supermarkets began making their own versions of popular products, selling them for less as they didn't nee...
Selling bran flakes | The Foods that Make Billions
Selling bran flakes | The Foods that Make Billions
At first bran flakes weren't popular due to their taste, but advertisers soon saw to this after some catchy jingles pushed...
The UK cereal market | The Foods that Make Billions
The UK cereal market | The Foods that Make Billions
An insight into the competitive British cereal market where 700 cereals compete for our cash.
More resources about Starting a Business
01: 7 Bone | The Restaurant Man
01: 7 Bone | The Restaurant Man
Restaurateur Russell Norman helps newcomers to the trade. Rich and Matt start up an edgy burger restaurant in Southampton. London restaurateu...
S19E01 | Dragons' Den
S19E01 | Dragons' Den
A Scottish entrepreneur presents a pint-sized gadget that he hopes will be big business, and a robotic invention sends the Dragons into a virtual world.
Rule 1: Have an investment worthy product | Dragons' Den
Rule 1: Have an investment worthy product | Dragons' Den
Joe Lycett gives a humourous rundown on how to perfect your presentation with some mixed examples from the show.
00: Peter Jones: How We Made Our Millions | Peter Jones Meets...
00: Peter Jones: How We Made Our Millions | Peter Jones Meets...
Dragons' Den star Peter Jones meets two of the country's most successful entrepreneurs, Richard Reed and Mic...
03: Salt Bar | The Restaurant Man
03: Salt Bar | The Restaurant Man
Restaurateur Russell Norman helps newcomers to the trade. Debbie in Macclesfield sinks her nest egg into a Swedish restaurant, but she does...
Business finances | Dragons' Den
Business finances | Dragons' Den
A woman shares her figures with the Dragon's but comes unstuck when they drill into the specifics of her costs and profits.
Business Studies (2011) | GCSE Bitesize Revision
Business Studies (2011) | GCSE Bitesize Revision
A Bitesize guide to business studies featuring Lord Sugar, Deborah Meaden and Saira Khan. The panel of experts guides viewer...
Episode 1 | Peter Jones Meets...
Episode 1 | Peter Jones Meets...
Britain's top entrepreneurs reveal how they made their millions. Peter talks to Mark and Mo Constantine, who run Lush, and Chris Dawson, the...
Real-life Del Boy | Peter Jones Meets
Real-life Del Boy | Peter Jones Meets
Owner of home store "The Range", discusses his savvy business tactics that he learnt through being a street market trader.
Rule 2: Perfecting your presentation | Dragons' Den
Rule 2: Perfecting your presentation | Dragons' Den
Joe Lycett gives a humourous rundown on how to perfect your presentation with some mixed examples from the show.
Rule 3: Being prepared for a pitch | Dragons' Den
Rule 3: Being prepared for a pitch | Dragons' Den
Joe Lycett gives a humourous rundown on being prepared for your pitch with some mixed examples from the show.
The difficulties of starting a business | The Entrepreneurs
The difficulties of starting a business | The Entrepreneurs
Documentary following the stories of ex-cop Jim Duffy and a group of Scots as they experience the joys and pains ...
Travel towel pitch | Dragons' Den
Travel towel pitch | Dragons' Den
Two entrepreneurs pitch their towel business to the dragons, who are concerned about their lack of competitors and how that many affect the...
02: The Age of Plenty | The Foods that Make Billions
02: The Age of Plenty | The Foods that Make Billions
This episode looks at how cereals have transformed the way we eat and the way we live.
02: The Bell Inn | The Restaurant Man
02: The Bell Inn | The Restaurant Man
Successful restaurateur Russell Norman offers advice to newcomers to the trade. Dave and Debbie are sinking all their savings into a vi...
02: The Pitch | The Entrepreneurs
02: The Pitch | The Entrepreneurs
Documentary following a group of Scottish would-be entrepreneurs as they battle to raise funds for their new business ideas, from Manhattan...
06: The Nook on the Square | The Restaurant Man
06: The Nook on the Square | The Restaurant Man
Restaurateur Russell Norman helps newcomers to the trade. Russell helps two sisters from Rugby who can't cook and have no pro...
Business plan flaws | The Apprentice
Business plan flaws | The Apprentice
The final five candidates go head to head with Lord Sugar's advisors as they present their business plans and face the bigwigs' scrutiny.
Entrepreneurship (1) | Peter Jones Meets...
Entrepreneurship (1) | Peter Jones Meets...
Rewards of entrepreneurship
Episode 3 | Peter Jones Meets...
Episode 3 | Peter Jones Meets...
Britain's top entrepreneurs reveal how they made their millions. Peter talks to Michael Acton Smith of the company that spawned Moshi Monste...