S01E01: Wilting Blooms | The Apprentice

Episode 2 | Building Cars: Secrets of the Assembly Line

James May, Kate Humble and Ant Anstead are back at one of the biggest and busiest car factories in Britain. Think you...

Lush and market research | Peter Jones Meets

Owners of Lush, Mark and Mo, admit they don't do any market research and tell consumers "what they want".

S05E05 | The Apprentice

The teams must launch a brand identity for a new breakfast cereal: come up with a name for the cereal, design a look for the box and shoot a TV ad ca...

01: Heinz | Inside the Superbrands

Helen goes behind the beans to see how Heinz make their bestsellers and how they're developing new products for the next generation, befor...

How Louis Vuitton and Chanel market their brand | Secrets of the Superbrands

A look at the pyramid of products produced by the top brands and why customer buy their products.

Our Dementia Choir Sings Again: 02 | Our Dementia Choir with Vicky McClure

Vicky and the choir are joined by pop star Tom Grennan as they sing in front of 20,000 people at S...

01: First Bottle | Dopesick

Richard Sackler begins to launch a powerful new painkiller. But is the drug safe enough to be released? Meanwhile, a rural doctor is introduced t...

02: Breakthrough Pain | Dopesick

OxyContin hits the market as Purdue Pharma's vast influence spreads across the country. Soon enough, patient feedback casts doubts over some...

03: The Fifth Vital Sign | Dopesick

OxyContin is marketed in ever more aggressive ways as doctors are coaxed into rethinking their approach to patients' pain. Rick and Randy...

04: Pseudo-Addiction | Dopesick

Sky-high OxyContin sales are jeopardised by reports of patients becoming addicted as steps are taken to safeguard the reputation of the drug.

05: The Whistleblower | Dopesick

With OxyContin abuse spreading across the country, Bridget brings the fight to Purdue. Dr Finnix's position as a practising doctor becomes i...

06: Hammer the Abusers | Dopesick

Richard Sackler faces a catastrophic challenge to Purdue's bottom line. Bridget takes her fight to the FDA. Finnix is forced to reassess hi...

07: Black Box Warning | Dopesick

Richard Sackler and Purdue work the system to prevent their drug from being reigned in. Bridget has a breakthrough in her mission, Betsy hit...

08: The People vs Purdue Pharma | Dopesick

Activists step up the pressure by taking action against Purdue Pharma and the Sacklers - and Richard Sackler's empire is finally i...

Desire, emotion and products | The Foods that Make Billions

With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...

Factors effecting demand | Inside the Superbrands

Using advertising and promotion through celebrity endorsement can boost sales

How to address a housewife | Washes Whiter

Experts were done away with in the '60s, and were replaced with women recommending products to each other, as they were seen to be...

Ketchup demand | Inside the Superbrands

How Ketchup is used as a complementar product

Production - Inside the Guiness factory | Inside the Superbrands

A tour around Irelands number 1 tourist attraction, St Jamess Gate. Looks at the process of production using...

S01E02: Child's Play | The Apprentice

In his search for an apprentice, Sir Alan Sugar sets his candidates the challenge of designing a new product for the most difficult of ...