Ultimo and free PR | Peter Jones: How We Made Our Millions
Peter learns how Michelle, head of Ultimo lingerie, used celebrity and gossip to her advantage.
Tweet
Clip Info
- Clip length: 5'00''
- Broadcast year: 2011
Curriculum Connection
- Business & Management | Developing a Marketing Campaign
Access
Licence: ERA Licence required
Usage
UK only
Staff and students of licensed education establishments only
Cannot be adapted
Content
- Provider: BBC
- Channel: BBC Two
- Programme: Peter Jones: How We Made Our Millions
Similar broadcast resources
Supermum and neo-traditionalism | Washes Whiter
The '80s embedded the idea of supermum who does it all, but despite progress away from traditional gender roles, a tendency to cling to a neo-traditionalism is expected in the '90s.
Role-reversal | Washes Whiter
In the '70s and '80s, advertisers tried to cash in on housewives having time for themselves away from the stresses of their daily tasks and eventually traditional role-reversal began.