Bottled water in emerging markets | The Foods that Make Billions

Duration: 4'06''

Synopsis

With bottled water interest declining in the West, the big players look to emerging markets.

Further Information

More clips from The Foods that Make Billions

01: Liquid Gold | The Foods that Make Billions

01: Liquid Gold | The Foods that Make Billions

BBC Two | 2010 | 59'13''

How bottled water grew from nothing to become a billion-pound industry in just 40 years.

Bottled water: Coca-Cola vs Pepsi | The Foods that Make Billions

Bottled water: Coca-Cola vs Pepsi | The Foods that Make Billions

BBC Two | 2010 | 8'35''

The two big soft drink brands looked on at the success of bottled water and wanted to get in on the action, ...

Buying bottled water | The Foods that Make Billions

Buying bottled water | The Foods that Make Billions

BBC Two | 2010 | 1'02''

Why would we pay for something we can get for free? Branding.

Evian vs Pure Life (Danone vs Nestle) | The Foods that Make Billions

Evian vs Pure Life (Danone vs Nestle) | The Foods that Make Billions

BBC Two | 2010 | 7'02''

Danone and Nestle have very different business strategies when it comes to their versions of bottled water.

Health, wellness and bottled water | The Foods that Make Billions

Health, wellness and bottled water | The Foods that Make Billions

BBC Two | 2010 | 5'36''

After a report from the WHO recommending the drinking of 2 litres of water a day, bottled water companies j...

Mahalo bottled water | The Foods that Make Billions

Mahalo bottled water | The Foods that Make Billions

BBC Two | 2010 | 1'41''

A Japanese business man took advantage of a failed steam power pipeline at the bottom of the ocean, and turned the pumped...

Social responsibility and positive branding | The Foods that Make Billions

Social responsibility and positive branding | The Foods that Make Billions

BBC Two | 2010 | 6'00''

One Water initiated positive branding and encouraged other water companies to provide water to pla...

Success of Perrier | The Foods that Make Billions

Success of Perrier | The Foods that Make Billions

BBC Two | 2010 | 6'36''

How Perrier marketed themselves as a "successful" drink and a beverage of choice rather than "just water".

The rise of Highland Spring | The Foods that Make Billions

The rise of Highland Spring | The Foods that Make Billions

BBC Two | 2010 | 3'30''

After Perrier was found to contain carcinogens and had a worldwide recall, Highland Spring picked their moment to ...

Water and plastic | The Foods that Make Billions

Water and plastic | The Foods that Make Billions

BBC Two | 2010 | 2'00''

The invention of PET or polyethylene that could make water bottles, passing convenience on to the consumer.

More resources about Global Businesses

Cadbury Exposed | Dispatches

Cadbury Exposed | Dispatches

Channel 4 | 2022 | 26'06''

Undercover in Ghana, Antony Barnett investigates Britain's best-loved chocolate brand and reveals for the first time child labour in its supply ...

Blackfish - The Whale that Killed | Storyville

Blackfish - The Whale that Killed | Storyville

BBC Four | 2013 | 1'17'26''

Documentary which unravels the story of notorious performing whale Tilikum, who - unlike any orca in the wild - has taken the ...

Slavery on the High Street

Slavery on the High Street

BBC One | 2024 | 28'52''

For seven years, vulnerable victims of trafficking were forced to make food for major high street chains. How did their exploitation go undetected...

02: Fashion | Secrets of the Superbrands

02: Fashion | Secrets of the Superbrands

BBC Three | 2011 | 57'39''

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...

Cars | What Britain Buys and Sells in a Day

Cars | What Britain Buys and Sells in a Day

BBC Two | 2019 | 58'58''

Ed Balls, Ade Adepitan and Cherry Healey explore how much we really know about the logistics that enable Britain to buy and sell ...

South China Sea Trade | World's Busiest Cities

South China Sea Trade | World's Busiest Cities

BBC Two | 2017 | 3'03''

Hong Kong's busy port is a vital gateway to trade in the South China Sea.

Trade | World's Busiest Cities

Trade | World's Busiest Cities

BBC Two | 2017 | 3'31''

Global trade in Hong Kong's busy harbour.

Fruit and Veg | What Britain Buys and Sells in a Day

Fruit and Veg | What Britain Buys and Sells in a Day

BBC Two | 2019 | 59'03''

Ed Balls, Ade Adepitan and Cherry Healey delve into the hectic world of Britain's imports and exports. Ed is at London G...

03: Food | Secrets of the Superbrands

03: Food | Secrets of the Superbrands

BBC Three | 2011 | 57'09''

Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we...

Episode 1 | Flatpack Empire

Episode 1 | Flatpack Empire

BBC Two | 2018 | 58'12''

IKEA is one of the world's most successful and recognisable brands. In a major new 3-part series our cameras travel the world to discover the sec...

Free Trade | World's Busiest Cities

Free Trade | World's Busiest Cities

BBC Two | 2017 | 2'57''

The history of HSBC and banking in Hong Kong.

Importing food from abroad | What Britain Buys and Sells in a Day

Importing food from abroad | What Britain Buys and Sells in a Day

BBC Two | 2019 | 4'10''

Cherry find out how all our fresh food is bought and traded with the rest of the world.

Amazon and taxes | Business Boomers

Amazon and taxes | Business Boomers

BBC World News | 2014 | 3'46''

Amazon, like other massive multinationals, famously avoid taxes through legal loopholes and centralised offices in tax havens. The UK Dir...

Britain's love-affair with the avocado | What Britain Buys and Sells in a Day

Britain's love-affair with the avocado | What Britain Buys and Sells in a Day

BBC Two | 2019 | 6'16''

Ade travels to Peru to find out about the UK's love-affair with the Avocado.

Britain's picky fruit and vegetables preferences | What Britain Buys and Sells in a Day

Britain's picky fruit and vegetables preferences | What Britain Buys and Sells in a Day

BBC Two | 2019 | 2'08''

Ed finds out why Britons are so picky with their food and how this affects where out ...

Million Pound Selfie Sell Off | Panorama

Million Pound Selfie Sell Off | Panorama

BBC One | 2019 | 28'49''

Catrin Nye investigates the use of digital influencers in the advertising industry and the impact this new form of advertising is ha...

Seafood | What Britain Buys and Sells in a Day

Seafood | What Britain Buys and Sells in a Day

BBC Two | 2019 | 59'00''

Ed Balls, Ade Adepitan and Cherry Healey look at seafood. Surprisingly, the fish caught off British shores are largely dispatc...

Sustainability and Style | The Conscious Closet

Sustainability and Style | The Conscious Closet

BBC Scotland | 2022 | 13'56''

What is greenwashing? What really happens to our old clothes? Is vegan leather worth the hype? And why is fast fashion so che...

02: The Age of Plenty | The Foods that Make Billions

02: The Age of Plenty | The Foods that Make Billions

BBC Two | 2010 | 59'00''

This episode looks at how cereals have transformed the way we eat and the way we live.

08: Typhoo | Inside the Superbrands

08: Typhoo | Inside the Superbrands

Channel 4 | 2022 | 46'09''

Helen discovers how the 'oo' is put into Typhoo's tea, and meets the team who are reinvigorating the brand and trialling a new plastic-fr...