Success of Perrier | The Foods that Make Billions
How Perrier marketed themselves as a "successful" drink and a beverage of choice rather than "just water".
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Clip Info
- Clip length: 6'36''
- Broadcast year: 2010
Curriculum Connection
- Business & Management | Developing a Marketing Campaign | Visual Merchandising
Access
Licence: ERA Licence required
Usage
UK only
Staff and students of licensed education establishments only
Cannot be adapted
Content
- Provider: BBC
- Channel: BBC Two
- Programme: The Foods that Make Billions
- Episode: Liquid Gold
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