Success of Perrier | The Foods that Make Billions

How Perrier marketed themselves as a "successful" drink and a beverage of choice rather than "just water".

Clip Info
  • Clip length: 6'36''
  • Broadcast year: 2010
Curriculum Connection
  • Business & Management | Developing a Marketing Campaign | Visual Merchandising

Licence: ERA Licence required


UK only
Staff and students of licensed education establishments only
Cannot be adapted

  • Provider: BBC
  • Channel: BBC Two
  • Programme: The Foods that Make Billions
  • Episode: Liquid Gold