Synopsis
How Perrier marketed themselves as a "successful" drink and a beverage of choice rather than "just water".
- Programme: The Foods that Make Billions
- Episode: 01: Liquid Gold
- Channel: BBC Two
- Broadcast year: 2010
- Business & Management | Developing a Marketing Campaign | Visual Merchandising
Licence: ERA Licence required
Free to watch for UK schools, colleges and universities with an ERA Licence
UK only
Staff and students of licensed education establishments only
Cannot be adapted
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