Bottled water: Coca-Cola vs Pepsi | The Foods that Make Billions
The two big soft drink brands looked on at the success of bottled water and wanted to get in on the action, however it didn't go so well with Coca-Cola in the UK.Tweet
Supermum and neo-traditionalism | Washes Whiter
The '80s embedded the idea of supermum who does it all, but despite progress away from traditional gender roles, a tendency to cling to a neo-traditionalism is expected in the '90s.
Role-reversal | Washes Whiter
In the '70s and '80s, advertisers tried to cash in on housewives having time for themselves away from the stresses of their daily tasks and eventually traditional role-reversal began.