The rise of Highland Spring | The Foods that Make Billions
After Perrier was found to contain carcinogens and had a worldwide recall, Highland Spring picked their moment to invade the marketspace.
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Clip Info
- Clip length: 3'30''
- Broadcast year: 2010
Curriculum Connection
- Business & Management | Developing a Marketing Campaign | Visual Merchandising
Access
Licence: ERA Licence required
Usage
UK only
Staff and students of licensed education establishments only
Cannot be adapted
Content
- Provider: BBC
- Channel: BBC Two
- Programme: The Foods that Make Billions
- Episode: Liquid Gold
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