03: Pots of Gold | The Foods that Make Billions

Duration: 58'48''

Synopsis

This episode tells the story of how yoghurt has been transformed into a super food.

Further Information

More clips from The Foods that Make Billions

Actimel: Yogurt competitor | The Foods that Make Billions

Actimel: Yogurt competitor | The Foods that Make Billions

BBC Two | 2010 | 4'46''

Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...

Daily dose, functional foods and nutrition | The Foods that Make Billions

Daily dose, functional foods and nutrition | The Foods that Make Billions

BBC Two | 2010 | 4'13''

The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...

Desire, emotion and products | The Foods that Make Billions

Desire, emotion and products | The Foods that Make Billions

BBC Two | 2010 | 1'30''

With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...

Diversification and health | The Foods that Make Billions

Diversification and health | The Foods that Make Billions

BBC Two | 2010 | 4'37''

Big multi-nationals like PepsiCo have began buying up healthier brands to "health-wash" their image and as they cla...

Ski yogurt and ''added value'' | The Foods that Make Billions

Ski yogurt and ''added value'' | The Foods that Make Billions

BBC Two | 2010 | 3'17''

Ski yogurt was a prime of example of "adding value", where a company takes a raw material, processes it, making...

Success of Muller Corner | The Foods that Make Billions

Success of Muller Corner | The Foods that Make Billions

BBC Two | 2010 | 5'37''

A German yogurt competitor came to the UK and changed everything, marketing a luxurious new type of yogurt.

Supermarket distribution | The Foods that Make Billions

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BBC Two | 2010 | 2'28''

Initially manufacturers held a lot of power over supermarkets. This changed when supermarkets started centralising th...

Yakult and health | The Foods that Make Billions

Yakult and health | The Foods that Make Billions

BBC Two | 2010 | 3'30''

Yakult changed Britain's perception of "bacteria" and managed to convince us to drink 100,000 bottles a day.

Yogurt and consumer trends | The Foods that Make Billions

Yogurt and consumer trends | The Foods that Make Billions

BBC Two | 2010 | 3'38''

Yogurt was a businesses dream product as it acted as a blank canvas to be moulded into whatever was the trend at th...

Yogurt and healthfoods | The Foods that Make Billions

Yogurt and healthfoods | The Foods that Make Billions

BBC Two | 2010 | 2'44''

Yakult began the UK's love-affair with "health foods" in 1996, with a push from food companies championing products tha...

Yogurt: Ski vs Prize | The Foods that Make Billions

Yogurt: Ski vs Prize | The Foods that Make Billions

BBC Two | 2010 | 1'45''

Prize came out as Ski's competitor and as such had to market itself differently.

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01: Liquid Gold | The Foods that Make Billions

BBC Two | 2010 | 59'13''

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Advertising and Kellogs | The Foods that Make Billions

Advertising and Kellogs | The Foods that Make Billions

BBC Two | 2010 | 4'33''

Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.

Cereals, eggs and free give-aways | The Foods that Make Billions

Cereals, eggs and free give-aways | The Foods that Make Billions

BBC Two | 2010 | 4'47''

The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...

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BBC Two | 2010 | 3'16''

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Channel 4 | 2024 | 2'50''

Using advertising and promotion through celebrity endorsement can boost sales

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Lush and market research | Peter Jones Meets

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Owners of Lush, Mark and Mo, admit they don't do any market research and tell consumers "what they want".

Making an advert | The Apprentice

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BBC One | 2018 | 4'19''

The finalists discuss how to advertise their two products; a nut-milk drink and affordable luxury swimwear.

Own-brand vs branded | The Foods that Make Billions

Own-brand vs branded | The Foods that Make Billions

BBC Two | 2010 | 6'08''

In the 1960's, supermarkets began making their own versions of popular products, selling them for less as they didn't nee...

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