Diversification and health | The Foods that Make Billions

Big multi-nationals like PepsiCo have began buying up healthier brands to "health-wash" their image and as they claim, become health and wellness brands.

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Clip Info
  • Clip length: 4'37''
  • Broadcast year: 2010
Curriculum Connection
  • Business & Management | Developing a Marketing Campaign
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Licence: ERA Licence required

Usage

UK only
Staff and students of licensed education establishments only
Cannot be adapted

Content
  • Provider: BBC
  • Channel: BBC Two
  • Programme: The Foods that Make Billions
  • Episode: Pots of Gold
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