Synopsis
Ski yogurt was a prime of example of "adding value", where a company takes a raw material, processes it, making the consumer's life easier and charging them a profit to do so.
- Programme: The Foods that Make Billions
- Episode: 03: Pots of Gold
- Channel: BBC Two
- Broadcast year: 2010
- Business & Management | Developing a Marketing Campaign | Visual Merchandising
Licence: ERA Licence required
Free to watch for UK schools, colleges and universities with an ERA Licence
UK only
Staff and students of licensed education establishments only
Cannot be adapted
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More clips from The Foods that Make Billions
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