Brand Management | Business Nightmares with Evan Davis
Further Information
Similar broadcast resources
Diversification and health | The Foods that Make Billions
Big multi-nationals like PepsiCo have began buying up healthier brands to "health-wash" their image and as they claim, become health and wellness brands.
Daily dose, functional foods and nutrition | The Foods that Make Billions
The concept of the "daily-dose" was in the introduction of the idea that food could be functional and benefit our health.