Synopsis
Theo Paphitis travels to India to see if three intrepid British companies can succeed in one of the fastest expanding economies in the world.
- Programme: Theo's Adventure Capitalists
- Episode: 2: India
- Channel: BBC Two
- Broadcast year: 2010
- Business & Management
Licence: ERA Licence required
UK only
Staff and students of licensed education establishments only
Cannot be adapted
Add Notes
More clips from Theo's Adventure Capitalists
Adapting a product | Theo's Adventure Capitalists
Adapting a product | Theo's Adventure Capitalists
Despite mixed results from their research, Marmite decide to go ahead and sell in India as a food flavouring.
Buisness in India | Theo's Adventure Capitalists
Buisness in India | Theo's Adventure Capitalists
Theo dishes out some facts about India as an emerging market.
India's watch market | Theo's Adventure Capitalists
India's watch market | Theo's Adventure Capitalists
The owners of Bremont get some advice from a luxury watch salesman as well as some home truths about the Indian business ...
Lingerie in India | Theo's Adventure Capitalists
Lingerie in India | Theo's Adventure Capitalists
Theo meets a British woman who took her lingerie business to India and reveals the issues that come with different cultural ...
Marmite education | Theo's Adventure Capitalists
Marmite education | Theo's Adventure Capitalists
Teaching the middle-classes about the potential of cooking with Marmite is the next step to get it selling in India.
Marmite in India | Theo's Adventure Capitalists
Marmite in India | Theo's Adventure Capitalists
Despite finding Marmite on a shop shelf, Marmites marketing department have trouble getting the consumers on board.
Rebranding Marmite | Theo's Adventure Capitalists
Rebranding Marmite | Theo's Adventure Capitalists
Rebranding Marmite as a health food seems to be the way forward to reach markets in India.
Selling watches in India | Theo's Adventure Capitalists
Selling watches in India | Theo's Adventure Capitalists
A UK watch company gets some advice from an Indian PR firm about their approach to marketing their watches.
Watches and lessons learnt | Theo's Adventure Capitalists
Watches and lessons learnt | Theo's Adventure Capitalists
More resources about International trade and trade blocs
Fruit and Veg | What Britain Buys and Sells in a Day
Fruit and Veg | What Britain Buys and Sells in a Day
Ed Balls, Ade Adepitan and Cherry Healey delve into the hectic world of Britain's imports and exports. Ed is at London G...
Cars | What Britain Buys and Sells in a Day
Cars | What Britain Buys and Sells in a Day
Ed Balls, Ade Adepitan and Cherry Healey explore how much we really know about the logistics that enable Britain to buy and sell ...
Importing Dutch tomatoes | What Britain Buys and Sells in a Day
Importing Dutch tomatoes | What Britain Buys and Sells in a Day
Ade travels to the Netherlands to see where we import most of our tomatoes from.
South China Sea Trade | World's Busiest Cities
South China Sea Trade | World's Busiest Cities
Hong Kong's busy port is a vital gateway to trade in the South China Sea.
Trade | World's Busiest Cities
Trade | World's Busiest Cities
Global trade in Hong Kong's busy harbour.
Importing food from abroad | What Britain Buys and Sells in a Day
Importing food from abroad | What Britain Buys and Sells in a Day
Cherry find out how all our fresh food is bought and traded with the rest of the world.
Britain's love-affair with the avocado | What Britain Buys and Sells in a Day
Britain's love-affair with the avocado | What Britain Buys and Sells in a Day
Ade travels to Peru to find out about the UK's love-affair with the Avocado.
1: Vietnam | Theo's Adventure Capitalists
1: Vietnam | Theo's Adventure Capitalists
Theo Paphitis follows the fortunes of brave and bold British companies trying to expand in three of the world's most dynamic emergi...
3: Brazil | Theo's Adventure Capitalists
3: Brazil | Theo's Adventure Capitalists
Theo Paphitis travels to Brazil to follow three intrepid British companies trying to succeed in one of the world's most exciting mar...
Adapting a product | Theo's Adventure Capitalists
Adapting a product | Theo's Adventure Capitalists
Despite mixed results from their research, Marmite decide to go ahead and sell in India as a food flavouring.
Anti-trust laws | Theo's Adventure Capitalists
Anti-trust laws | Theo's Adventure Capitalists
Competition and monopoly plague Cadbury's potential takeover of Brazilian confectioners, until they are approached by Kraft.
Britain's picky fruit and vegetables preferences | What Britain Buys and Sells in a Day
Britain's picky fruit and vegetables preferences | What Britain Buys and Sells in a Day
Ed finds out why Britons are so picky with their food and how this affects where out ...
Buisness in India | Theo's Adventure Capitalists
Buisness in India | Theo's Adventure Capitalists
Theo dishes out some facts about India as an emerging market.
Business in Brazil | Theo's Adventure Capitalists
Business in Brazil | Theo's Adventure Capitalists
Theo hears from some leading business people in Brazil about why it is an exciting emerging market.
Business in Vietnam | Theo's Adventure Capitalists
Business in Vietnam | Theo's Adventure Capitalists
Theo gets advice on operating a business in Vietnam.
Cadbury in Brazil | Theo's Adventure Capitalists
Cadbury in Brazil | Theo's Adventure Capitalists
To get a foot in the Brazilian market, Cadbury purchased a rival for $4.2 billion.
Changing habits | Theo's Adventure Capitalists
Changing habits | Theo's Adventure Capitalists
Sleek Makeup are told by a Brazilian business guru that they need to change the habit of the consumer, as similar companies ha...
Closing a boat deal | Theo's Adventure Capitalists
Closing a boat deal | Theo's Adventure Capitalists
The UK yacht company and the Vietnamese dealers come to an agreement, but not without some special prices being requested.
Cultural differences | Theo's Adventure Capitalists
Cultural differences | Theo's Adventure Capitalists
Theo's advice to the educational business that failed was that they paid to much trust into cultural differences and forg...
Distribution and marketing | Theo's Adventure Capitalists
Distribution and marketing | Theo's Adventure Capitalists
Sleek Makeup are informed that to be distributed and marketed will be a massive expenditure.