Synopsis
With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.
Further Information
Similar broadcast resources
Inside the High Street Cyber-Attacks
Who hacked Marks and Spencers and Co-op? We go inside the cyber-attacks that shook the British high street and ask how flaws in digital defences were exposed.
3: Disastrous Decisions | Business Nightmares with Evan Davis
With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.