Cereal bars | The Foods that Make Billions

Duration: 2'41''

Synopsis

Despite being the quick breakfast, the cereal brands found even that wasn't quick enough and so the cereal bar was born.

Further Information

More clips from The Foods that Make Billions

2: The Age of Plenty | The Foods that Make Billions

2: The Age of Plenty | The Foods that Make Billions

BBC Two | 2010 | 59'00''

This episode looks at how cereals have transformed the way we eat and the way we live.

Adapting to rules | The Foods that Make Billions

Adapting to rules | The Foods that Make Billions

BBC Two | 2010 | 4'58''

A ban on advertising unhealthy foods to children meant Kellogg's had to adapt their cereals to meet legal standards.

Adding value and changing lifestyles | The Foods that Make Billions

Adding value and changing lifestyles | The Foods that Make Billions

BBC Two | 2010 | 2'57''

Grain is a cheap commodity to produce so the "added value" comes in the form of changing your lifestyle, ...

Advertising and Kellogs | The Foods that Make Billions

Advertising and Kellogs | The Foods that Make Billions

BBC Two | 2010 | 4'33''

Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.

Cereals, eggs and free give-aways | The Foods that Make Billions

Cereals, eggs and free give-aways | The Foods that Make Billions

BBC Two | 2010 | 4'47''

The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...

History of Kellogs | The Foods that Make Billions

History of Kellogs | The Foods that Make Billions

BBC Two | 2010 | 3'20''

The beginning of Kellogg's started with a disagreement between two brothers.

Jordan's and healthy cereals | The Foods that Make Billions

Jordan's and healthy cereals | The Foods that Make Billions

BBC Two | 2010 | 4'56''

In the 1960's and '70's, healthy eating caught the eye of the British Jordan brothers who pounced on the new craz...

Own-brand vs branded | The Foods that Make Billions

Own-brand vs branded | The Foods that Make Billions

BBC Two | 2010 | 6'08''

In the 1960's, supermarkets began making their own versions of popular products, selling them for less as they didn't nee...

Selling bran flakes | The Foods that Make Billions

Selling bran flakes | The Foods that Make Billions

BBC Two | 2010 | 3'24''

At first bran flakes weren't popular due to their taste, but advertisers soon saw to this after some catchy jingles pushed...

The UK cereal market | The Foods that Make Billions

The UK cereal market | The Foods that Make Billions

BBC Two | 2010 | 2'40''

An insight into the competitive British cereal market where 700 cereals compete for our cash.

More resources about Business Growth and Strategy

Yogurt and consumer trends | The Foods that Make Billions

Yogurt and consumer trends | The Foods that Make Billions

BBC Two | 2010 | 3'38''

Yogurt was a businesses dream product as it acted as a blank canvas to be moulded into whatever was the trend at th...

2: Real Storage Wars | Business Boomers

2: Real Storage Wars | Business Boomers

BBC Two | 2014 | 58'00''

A look at businesses that have boomed despite tough economic times. This episode discovers why Britain came to have the biggest self-...

3: Amazon's Retail Revolution | Business Boomers

3: Amazon's Retail Revolution | Business Boomers

BBC Two | 2014 | 59'22''

Documentary series on businesses that have boomed despite tough economic times. This episode reveals how Amazon has grown fr...

Episode 1 | Flatpack Empire

Episode 1 | Flatpack Empire

BBC Two | 2018 | 58'12''

IKEA is one of the world's most successful and recognisable brands. In a major new 3-part series our cameras travel the world to discover the sec...

Episode 3 | Flatpack Empire

Episode 3 | Flatpack Empire

BBC Two | 2018 | 58'49''

In episode three, we follow the company's biggest challenge in a generation - pushing into India with an aggressive expansion plan.

Evian vs Pure Life (Danone vs Nestle) | The Foods that Make Billions

Evian vs Pure Life (Danone vs Nestle) | The Foods that Make Billions

BBC Two | 2010 | 7'02''

Danone and Nestle have very different business strategies when it comes to their versions of bottled water.

History of Pimlico Plumbers | Peter Jones Meets

History of Pimlico Plumbers | Peter Jones Meets

BBC Two | 2013 | 4'53''

Pimlico Plumbers owner Charlie, details their tumultuous past and how strict rules have got him where he is today.

Lush and The Body Shop | Peter Jones Meets

Lush and The Body Shop | Peter Jones Meets

BBC Two | 2013 | 4'34''

Mark and Mo describe their history of supplying The Body Shop and how their first business failed.

Marketing Cobra beer | Peter Jones Meets

Marketing Cobra beer | Peter Jones Meets

BBC Two | 2013 | 1'32''

The creator of Cobra beer discusses its journey and how it has become a household name in the UK.

S02E11 | The Customer Is Always Right

S02E11 | The Customer Is Always Right

BBC One | 2020 | 43'45''

Customers test and score a smell-proof dog bag, a hand cream designed especially for nurses and a pirate-themed board game.

The rise of Highland Spring | The Foods that Make Billions

The rise of Highland Spring | The Foods that Make Billions

BBC Two | 2010 | 3'30''

After Perrier was found to contain carcinogens and had a worldwide recall, Highland Spring picked their moment to ...