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Market research and customer needs

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Episode 2 | Building Cars: Secrets of the Assembly Line

Episode 2 | Building Cars: Secrets of the Assembly Line

BBC Two | 2015 | 1'28'30''

James May, Kate Humble and Ant Anstead are back at one of the biggest and busiest car factories in Britain. Think you...

Lush and market research | Peter Jones Meets

Lush and market research | Peter Jones Meets

BBC Two | 2013 | 1'40''

Owners of Lush, Mark and Mo, admit they don't do any market research and tell consumers "what they want".

S05E05 | The Apprentice

S05E05 | The Apprentice

BBC One | 2009 | 59'20''

The teams must launch a brand identity for a new breakfast cereal: come up with a name for the cereal, design a look for the box and shoot a TV ad ca...

S01E01: Wilting Blooms | The Apprentice

S01E01: Wilting Blooms | The Apprentice

BBC Two | 2005 | 59'02''

Fourteen young entrepreneurs face a battery of challenges as they compete to win a job with multi-millionaire Sir Alan Sugar. The win...

Our Dementia Choir Sings Again: 02 | Our Dementia Choir with Vicky McClure

Our Dementia Choir Sings Again: 02 | Our Dementia Choir with Vicky McClure

BBC One | 2022 | 59'13''

Vicky and the choir are joined by pop star Tom Grennan as they sing in front of 20,000 people at S...

How Louis Vuitton and Chanel market their brand | Secrets of the Superbrands

How Louis Vuitton and Chanel market their brand | Secrets of the Superbrands

BBC Three | 2011 | 5'41''

A look at the pyramid of products produced by the top brands and why customer buy their products.

01: Heinz | Inside the Superbrands

01: Heinz | Inside the Superbrands

Channel 4 | 2024 | 46'52''

Helen goes behind the beans to see how Heinz make their bestsellers and how they're developing new products for the next generation, befor...

S01E02: Child's Play | The Apprentice

S01E02: Child's Play | The Apprentice

BBC Two | 2005 | 59'00''

In his search for an apprentice, Sir Alan Sugar sets his candidates the challenge of designing a new product for the most difficult of ...

08: The People vs Purdue Pharma | Dopesick

08: The People vs Purdue Pharma | Dopesick

BBC Two | 2024 | 1'02'11''

Activists step up the pressure by taking action against Purdue Pharma and the Sacklers - and Richard Sackler's empire is finally i...

07: Black Box Warning | Dopesick

07: Black Box Warning | Dopesick

BBC Two | 2024 | 59'42''

Richard Sackler and Purdue work the system to prevent their drug from being reigned in. Bridget has a breakthrough in her mission, Betsy hit...

06: Hammer the Abusers | Dopesick

06: Hammer the Abusers | Dopesick

BBC Two | 2024 | 57'15''

Richard Sackler faces a catastrophic challenge to Purdue's bottom line. Bridget takes her fight to the FDA. Finnix is forced to reassess hi...

05: The Whistleblower | Dopesick

05: The Whistleblower | Dopesick

BBC Two | 2024 | 1'00'55''

With OxyContin abuse spreading across the country, Bridget brings the fight to Purdue. Dr Finnix's position as a practising doctor becomes i...

04: Pseudo-Addiction | Dopesick

04: Pseudo-Addiction | Dopesick

BBC Two | 2024 | 58'31''

Sky-high OxyContin sales are jeopardised by reports of patients becoming addicted as steps are taken to safeguard the reputation of the drug.

03: The Fifth Vital Sign | Dopesick

03: The Fifth Vital Sign | Dopesick

BBC Two | 2024 | 55'16''

OxyContin is marketed in ever more aggressive ways as doctors are coaxed into rethinking their approach to patients' pain. Rick and Randy...

02: Breakthrough Pain | Dopesick

02: Breakthrough Pain | Dopesick

BBC Two | 2024 | 59'49''

OxyContin hits the market as Purdue Pharma's vast influence spreads across the country. Soon enough, patient feedback casts doubts over some...

01: First Bottle | Dopesick

01: First Bottle | Dopesick

BBC Two | 2024 | 59'26''

Richard Sackler begins to launch a powerful new painkiller. But is the drug safe enough to be released? Meanwhile, a rural doctor is introduced t...

Production - Inside the Guiness factory | Inside the Superbrands

Production - Inside the Guiness factory | Inside the Superbrands

Channel 4 | 2022 | 12'04''

A tour around Irelands number 1 tourist attraction, St Jamess Gate. Looks at the process of production using...

Factors effecting demand | Inside the Superbrands

Factors effecting demand | Inside the Superbrands

Channel 4 | 2024 | 2'50''

Using advertising and promotion through celebrity endorsement can boost sales

Ketchup demand | Inside the Superbrands

Ketchup demand | Inside the Superbrands

Channel 4 | 2024 | 1'34''

How Ketchup is used as a complementar product

How to address a housewife | Washes Whiter

How to address a housewife | Washes Whiter

BBC Two | 1990 | 5'27''

Experts were done away with in the '60s, and were replaced with women recommending products to each other, as they were seen to be...
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Promotion and branding

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03: Food | Secrets of the Superbrands

03: Food | Secrets of the Superbrands

BBC Three | 2011 | 57'09''

Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we...

02: Fashion | Secrets of the Superbrands

02: Fashion | Secrets of the Superbrands

BBC Three | 2011 | 57'39''

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations hav...

Factors that effect demand | Talking Business

Factors that effect demand | Talking Business

BBC News | 2025 | 1'16''

How sponsorhip can boost sales

The downfall of Sunny Delight | Business Nightmares with Evan Davis

The downfall of Sunny Delight | Business Nightmares with Evan Davis

BBC Two | 2011 | 10'17''

The impact of negative promotion on demand

02: Marketing Mess-ups | Business Nightmares with Evan Davis

02: Marketing Mess-ups | Business Nightmares with Evan Davis

BBC Two | 2011 | 59'05''

With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas i...

01: Technology | Secrets of the Superbrands

01: Technology | Secrets of the Superbrands

BBC Three | 2011 | 57'22''

Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise the...

S01E10: Apprentices on TV | The Apprentice

S01E10: Apprentices on TV | The Apprentice

BBC Two | 2005 | 59'05''

The five remaining candidates try to sell wares on a TV shopping channel.

S01E06: Advertising Executives | The Apprentice

S01E06: Advertising Executives | The Apprentice

BBC Two | 2005 | 58'28''

This week the task is a creative one: each team has to come up with an advertising campaign for a new hi-fi product, and the ...

S01E05: Art with a Capital F | The Apprentice

S01E05: Art with a Capital F | The Apprentice

BBC Two | 2005 | 59'02''

The two teams are given the task of selling modern art.

04: The Battle Continues | Britain's Fat Fight with Hugh Fearnley-Whittingstall

04: The Battle Continues | Britain's Fat Fight with Hugh Fearnley-Whittingstall

BBC One | 2018 | 59'18''

Hugh Fearnley-Whittingstall examines some of the misleading marketing claims on 'healthier' p...

Promoting products - Typhoo and Yorkshire Tea | Inside the Superbrands

Promoting products - Typhoo and Yorkshire Tea | Inside the Superbrands

Channel 4 | 2022 | 4'25''

Looks at the tea industry and how two competitors, Typhoo and Yorkshire tea, run their promotion throu...

Starbucks - products, prices and competitors | Business Boomers

Starbucks - products, prices and competitors | Business Boomers

BBC Two | 2014 | 5'29''

A guide inside Starbucks, looking at their products, sizes of drinks and pricing.

Brand collaboration with celebrities | Panorama

Brand collaboration with celebrities | Panorama

BBC One | 2019 | 5'16''

How companies are using high profile celebrities to get their products to customers. Zara McDermott talks about the use of in...

Marketing and quality | Business Nightmares with Evan Davis

Marketing and quality | Business Nightmares with Evan Davis

BBC Two | 2011 | 7'16''

How poor product or service quality can lead to negative promotion

The downfall of Ratners jewellers | Business Nightmares with Evan Davis

The downfall of Ratners jewellers | Business Nightmares with Evan Davis

BBC Two | 2011 | 12'17''

How negative promotion ruins brand image and can lead to business failure

The failure of Hoover | Business Nightmares with Evan Davis

The failure of Hoover | Business Nightmares with Evan Davis

BBC Two | 2011 | 13'30''

How poor sales promotion can lead to business failure

05: The Getaway People | Washes Whiter

05: The Getaway People | Washes Whiter

BBC Two | 1990 | 49'43''

Series on the history of British television advertising discusses how advertising in post-war Britain can be viewed as a barometer of ...

04: Sixpence Worth of Heaven | Washes Whiter

04: Sixpence Worth of Heaven | Washes Whiter

BBC Two | 1990 | 49'56''

Series on the history of British television advertising explores the use of fantasy and aspiration to sell products such as Baby...

02: Big! Big! Big! | Washes Whiter

02: Big! Big! Big! | Washes Whiter

BBC Two | 1990 | 49'35''

Series on the history of British TV commercials looks at the portrayal of men from the 1950s to the 80s and beyond.

01: She's Not a Moron - She's Your Wife | Washes Whiter

01: She's Not a Moron - She's Your Wife | Washes Whiter

BBC Two | 1990 | 49'39''

This episode looks at how adverts for cleaning, shopping and cooking products have, or have not, changed over the pas...

S01E09: Team News | The Apprentice

S01E09: Team News | The Apprentice

Business and Management | BBC Two | 2005 | 59'03''

Sir Alan Sugar invites the remaining candidates to Tottenham Hotspur for one of the club's biggest fixtures. They must market a text messa...

S16E03: Non-Alcoholic Drinks | The Apprentice

S16E03: Non-Alcoholic Drinks | The Apprentice

Business and Management | BBC One | 2022 | 58'48''

The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitc...

AI in advertising | Talking Business

AI in advertising | Talking Business

Business and Management | BBC News | 2025 | 10'50''

Chief brand officer of Gymshark speaks about advertising and not wanting to use AI for the sake of it.

Reducing costs of making products | Made in Great Britain

Reducing costs of making products | Made in Great Britain

Business and Management | BBC Two | 2018 | 4'57''

In early years of hot chocolate production, companies were adding ingredients to reduce the costs and make the prod...

Heinz’s Product Mix | Inside the Superbrands

Heinz’s Product Mix | Inside the Superbrands

Business and Management | Channel 4 | 2024 | 58''

Identifying the different types of Heinz products

Million Pound Selfie Sell Off | Panorama

Million Pound Selfie Sell Off | Panorama

Business and Management | BBC One | 2019 | 28'49''

Catrin Nye investigates the use of digital influencers in the advertising industry and the impact this new form of advertising is ha...

03: Pots of Gold | The Foods that Make Billions

03: Pots of Gold | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 58'48''

This episode tells the story of how yoghurt has been transformed into a super food.

01: Liquid Gold | The Foods that Make Billions

01: Liquid Gold | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 59'13''

How bottled water grew from nothing to become a billion-pound industry in just 40 years.

Episode 2 | Flatpack Empire

Episode 2 | Flatpack Empire

Business and Management | BBC Two | 2018 | 59'03''

What does it take to get new products from initial design to stores around the world?

01: Coffee Shop Hot Shots | Business Boomers

01: Coffee Shop Hot Shots | Business Boomers

Business and Management | BBC Two | 2014 | 59'23''

Looking at why the nation became obsessed with coffee shops, and how the brands do battle for our custom. With behind-the-scenes...

03: Kellogg’s | Inside the Superbrands

03: Kellogg’s | Inside the Superbrands

Business and Management | Channel 4 | 2024 | 46'20''

Helen goes behind the scenes of iconic cereal brand Kellogg's to see what makes Corn Flakes and Frosties so grrreat, before find...

Supermum and neo-traditionalism | Washes Whiter

Supermum and neo-traditionalism | Washes Whiter

Business and Management | BBC Two | 1990 | 5'27''

The '80s embedded the idea of supermum who does it all, but despite progress away from traditional gender roles, a tendency t...

Role-reversal | Washes Whiter

Role-reversal | Washes Whiter

Business and Management | BBC Two | 1990 | 3'53''

In the '70s and '80s, advertisers tried to cash in on housewives having time for themselves away from the stresses of their daily tasks and eve...

Life with Katie: Oxo | Washes Whiter

Life with Katie: Oxo | Washes Whiter

Business and Management | BBC Two | 1990 | 4'41''

The evolution of the ''Life with Katie'' adverts for Oxo, where characters were recognisable and offered trends in lifestyle other than ...

Germs | Washes Whiter

Germs | Washes Whiter

Business and Management | BBC Two | 1990 | 3'03''

'Germs replaced Germans'' post-war and housewives new battle with was with the unseen germs of the toilet.

Advertising to a housewife | Washes Whiter

Advertising to a housewife | Washes Whiter

Business and Management | BBC Two | 1990 | 3'53''

Explanation of how the traditional housewife was the prime target for advertising post-WWII and the concepts used in campaigns.

Whiteness | Washes Whiter

Whiteness | Washes Whiter

Business and Management | BBC Two | 1990 | 2'23''

Guests discuss the concept of ''whiteness'' with cleaning products and what this symbolises for the traditional housewife.

Daily dose, functional foods and nutrition | The Foods that Make Billions

Daily dose, functional foods and nutrition | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 4'13''

The concept of the "daily-dose" was in the introduction of the idea that food could be functional a...

Desire, emotion and products | The Foods that Make Billions

Desire, emotion and products | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 1'30''

With products, tapping into the emotion of the consumer can provide an unlimited source of profit and is the key ...

Actimel: Yogurt competitor | The Foods that Make Billions

Actimel: Yogurt competitor | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 4'46''

Danone saw Yakult's success and jumped on it, creating their version of the concept and taking 50% of the market sh...

Yakult and health | The Foods that Make Billions

Yakult and health | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 3'30''

Yakult changed Britain's perception of "bacteria" and managed to convince us to drink 100,000 bottles a day.

Yogurt: Ski vs Prize | The Foods that Make Billions

Yogurt: Ski vs Prize | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 1'45''

Prize came out as Ski's competitor and as such had to market itself differently.

Ski yogurt and ”added value” | The Foods that Make Billions

Ski yogurt and ”added value” | The Foods that Make Billions

Added value | BBC Two | 2010 | 3'17''

Ski yogurt was a prime of example of "adding value", where a company takes a raw material, processes ...

Own-brand vs branded | The Foods that Make Billions

Own-brand vs branded | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 6'08''

In the 1960's, supermarkets began making their own versions of popular products, selling them for less as they didn't nee...

Selling bran flakes | The Foods that Make Billions

Selling bran flakes | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 3'24''

At first bran flakes weren't popular due to their taste, but advertisers soon saw to this after some catchy jingles pushed...

Yogurt and healthfoods | The Foods that Make Billions

Yogurt and healthfoods | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 2'44''

Yakult began the UK's love-affair with "health foods" in 1996, with a push from food companies championing products tha...

Cereals, eggs and free give-aways | The Foods that Make Billions

Cereals, eggs and free give-aways | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 4'47''

The Egg Board in the UK went to war with the cereal companies doing some famous advertising of their own, on...

Advertising and Kellogs | The Foods that Make Billions

Advertising and Kellogs | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 4'33''

Kellogg's as a brand was a pioneer when it came to advertising , particularly with the advent of television.

Adding value and changing lifestyles | The Foods that Make Billions

Adding value and changing lifestyles | The Foods that Make Billions

Added value | BBC Two | 2010 | 2'57''

Grain is a cheap commodity to produce so the "added value" comes in the form of changing your lifestyle, ...

Social responsibility and positive branding | The Foods that Make Billions

Social responsibility and positive branding | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 6'00''

One Water initiated positive branding and encouraged other water companies to provide water to pla...

Health, wellness and bottled water | The Foods that Make Billions

Health, wellness and bottled water | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 5'36''

After a report from the WHO recommending the drinking of 2 litres of water a day, bottled water companies j...

Success of Perrier | The Foods that Make Billions

Success of Perrier | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 6'36''

How Perrier marketed themselves as a "successful" drink and a beverage of choice rather than "just water".

Buying bottled water | The Foods that Make Billions

Buying bottled water | The Foods that Make Billions

Business and Management | BBC Two | 2010 | 1'02''

Why would we pay for something we can get for free? Branding.

Big Yellow Storage success | Business Boomers

Big Yellow Storage success | Business Boomers

Business and Management | BBC World News | 2014 | 2'55''

Despite being late the game, Big Yellow Storage is the prominent storage company, due to a few key marketing tricks.

Costa vs Starbucks | Business Boomers

Costa vs Starbucks | Business Boomers

Business and Management | BBC World News | 2014 | 3'02''

Battling for the top spot, Costa took open digs at Starbucks by advertising that their coffee was generally preferred.

Ultimo and free PR | Peter Jones Meets…

Ultimo and free PR | Peter Jones Meets…

Business and Management | BBC Two | 2011 | 5'00''

Peter learns how Michelle, head of Ultimo lingerie, used celebrity and gossip to her advantage.

Copyright protection | Copyk@tz Beware!

Copyright protection | Copyk@tz Beware!

Business and Management | BBC Two | 2010 | 3'16''

The K@tz realise the importance of copyright protection when their new band logo is used without their permission.

Fast fashion | Stacey Dooley Investigates

Fast fashion | Stacey Dooley Investigates

Business and Management | BBC Three | 2018 | 1'20''

How the fashion industry keeps us buying more.

Toilet paper advertising | Inside the Factory

Toilet paper advertising | Inside the Factory

Business and Management | BBC Two | 2020 | 4'34''

The history of toilet paper and how it has been advertised.

Making an advert | The Apprentice

Making an advert | The Apprentice

Business and Management | BBC One | 2018 | 4'19''

The finalists discuss how to advertise their two products; a nut-milk drink and affordable luxury swimwear.

Brand Management | Business Nightmares with Evan Davis

Brand Management | Business Nightmares with Evan Davis

Business and Management | BBC Two | 2011 | 6'10''

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